A new study says that many of the assumptions corporations have been making about consumers and their privacy are seriously flawed. And in the new dawn of GDPR, those bad assumptions could have serious consequences.
The study, conducted by digital communications firm Syzygy, surveyed 3,000 adults in the US, UK, and Germany. Asked whether they would sell their private data to a company — even a favored brand — 55% of Americans say that they would not, no matter the price offered.
One of the major surprises in the data came from the question of whether consumers would trade private information for a smoother or more personal online experience. While it is an article of faith for many online companies and services that consumers are happy to make this trade, only 21% of Americans are willing to do so.
For those who are willing to sell their data to companies, $150 is the median price they would accept. And when it comes to ongoing monitoring of online activity, 33% say they would be willing to let Google watch them Web-surf — in exchange for $25 a month.
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