With more online content being shared than ever before, there has been an increase in the number of tools available for download, such as popular plugins like AddThis and ShareThis. Many sharing tools track users and gain access to valuable information, like web browsing history, which is stored in user profile databases that can be breached.
"We wanted to release SmartShare as a free tool for the development, blogger and marketing communities to help create a more secure environment for people to share content," said Chris Eng, vice president of research at Veracode. "Using commercial sharing tools not only automatically opts users in for ad tracking, but can potentially expose their information to hackers. With SmartShare, these risks are dramatically reduced."
Like other commercial sharing tools, Veracode's SmartShare bookmark is simple to use and easy to install, however it does not automatically track its users and only shares information with trusted social networks. By sharing with very limited number of networks rather than hundreds as other tools do, SmartShare helps to ensure added browser security.
"Being a security company, the Veracode Marketing Team is held to a very high security standard. Yet we understand the critical importance of social sharing in achieving our online marketing goals," said Fergal Glynn, Director of Online Marketing at Veracode. "We faced a choice between not using social sharing at all or developing a more secure tool of our own. We chose the latter and now we want to share it with others."
Veracode is the only independent provider of cloud-based application intelligence and security verification services. The Veracode platform provides the fastest, most comprehensive solution to improve the security of internally developed, purchased or outsourced software applications and third-party components. By combining patented static, dynamic and manual testing, extensive eLearning capabilities, and advanced application analytics, Veracode enables scalable, policy-driven application risk management programs that help identify and eradicate numerous vulnerabilities by leveraging best-in-class technologies from vulnerability scanning to penetration testing and static code analysis. Veracode delivers unbiased proof of application security to stakeholders across the software supply chain while supporting independent audit and compliance requirements for all applications no matter how they are deployed, via the web, mobile or in the cloud. Veracode works with customers in more than 80 countries worldwide representing Global 2000 brands. For more information, visit www.veracode.com, follow on Twitter: @Veracode or read the Veracode Blog.