“Since 43 percent of iovation’s business is international, with Europe leading the way, it is imperative that we do everything possible to ensure our growing overseas customer base has immediate, actionable information to stop fraudulent transactions as quickly as possible,” said Scott Waddell, Vice President of Technology at iovation. “With this state of the art data center, our European customers can harness iovation’s fraud fighting power with speed and precision that is unmatched in the industry.”
The European data center is located in Amsterdam. It is leveraged to serve content for iovation customers using iovation’s ReputationManager 360 solution, which has the unique capability of deciding what is and isn’t a trustworthy online transaction through its patented device reputation capabilities. By exposing the reputation and hidden relationships of mobile phones, tablets and computers, iovation helps businesses know who to trust online.
Although the European data center can be used to serve content to users worldwide, it will principally service iovation customers in Europe and Africa. By being located geographically closer to these customer locations, performance is optimized, enabling customers to leverage iovation for more end-user touch points with lower latency and greater precision.
There are three main technological advantages to having a European data center: