JERSEY CITY, N.J. -- According to the Federal Trade Commission, ID theft has already cost consumers over $5 Billion, and this figure does not even take into account the costs related to repairing the damage. Further, studies by Gartner assert that approximately 21% of consumers will not conduct online transactions due to fears of ID theft and/or fraud. In response to this growing concern, and in advance of the active holiday online shopping season, Comodo advises online shoppers to be aware of the new ways they can stay safe online and can keep their PCs safe so they can avoid being victims of ID theft.
Most consumers understand that ID theft can occur at multiple "threat junctures" -- either at a website via drive by download attacks or if they have an ID stealing virus on their computer. To address these concerns, Comodo has begun to provide information and free tools that empowers consumers to take proactive steps to ensure that they are shopping on a trusted, secure site and that their computers are free from dangerous trojans and viruses.
Onsite trust indicator helps verify site identity
To help consumers confirm they are dealing with a verifiable site (and not a phishing site), consumers should look for a new, green trust indicator that appears in the URL of a site protected with an EV SSL certificate. This indicator is presented on sites with an EV SSL certificate and provides web site visitors a conspicuous and reliable way to confirm site identity when they are using Microsoft(r) Internet Explorer 7 (and upcoming releases of Firefox and Opera). On EV SSL protected sites, visitors will notice that the address bar turns green and displays the name of the Extended Validation certificate owner. This green confirmation increases trust because site visitors will know that the organization has been authenticated according to the most rigorous industry standard and can be trusted to be a real business - not a phishing site. By looking for this visual confirmation, consumers can avoid phishing site or other sites designed to steal sensitive information.