Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

News

11/30/2018
01:30 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Retailers Make Big Strides In Offering Clear Unsubscribe Links

They're also honoring unsubscribe requests as soon as they're made, according to the Online Trust Alliance.

A survey of North America's top 200 retailers released this week by the Internet Society's Online Trust Alliance found they have made great progress in managing emails on their websites.

In fact, 84% of retailers have clear and conspicuous unsubscribe links on their websites, says Jeff Wilbur, the OTA's technical director.

Now in its fifth year, the "2018 Email Marketing & Unsubscribe Audit" also found 100% of the retailers use authentication tools like SPF and DKIM, 71% have DMARC records, and another 35% use DMARC enforcement. All of these tools have become generally accepted in the security industry for tracking and stopping email spoofing.

Another good number, according to Wilbur, is that 89% of retailers said they stop sending messages right after an unsubscribe request was submitted, as opposed to the permitted 10-day period.

"That's really a big one," Wilbur says. "People just want to know if they don't want the site to send them any more messages that they will stop sending them."

Vince Romney, director of information security at cosmetics company Younique Products, says the OTA survey mirrors many of the trends he has been seeing.

For starters, unsubscribe requests from users are being honored right away, he says. Younique has been using SPF and DKIM authentication built into Mimecast to filter emails and prevent spoofing, Romney added, plus the company has a very clear unsubscribe option on its website.

He also pointed out that many other retailer have stepped up their incident response activities. When he came on as security director in March, Younique started using AlienVault, which in effect serves as a SIEM for the company.

Related Content:

 

Black Hat Europe returns to London Dec 3-6 2018  with hands-on technical Trainings, cutting-edge Briefings, Arsenal open-source tool demonstrations, top-tier security solutions and service providers in the Business Hall. Click for information on the conference and to register.

Steve Zurier has more than 30 years of journalism and publishing experience, most of the last 24 of which were spent covering networking and security technology. Steve is based in Columbia, Md. View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Sodinokibi Ransomware: Where Attackers' Money Goes
Kelly Sheridan, Staff Editor, Dark Reading,  10/15/2019
Data Privacy Protections for the Most Vulnerable -- Children
Dimitri Sirota, Founder & CEO of BigID,  10/17/2019
State of SMB Insecurity by the Numbers
Ericka Chickowski, Contributing Writer,  10/17/2019
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
7 Threats & Disruptive Forces Changing the Face of Cybersecurity
This Dark Reading Tech Digest gives an in-depth look at the biggest emerging threats and disruptive forces that are changing the face of cybersecurity today.
Flash Poll
2019 Online Malware and Threats
2019 Online Malware and Threats
As cyberattacks become more frequent and more sophisticated, enterprise security teams are under unprecedented pressure to respond. Is your organization ready?
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-11674
PUBLISHED: 2019-10-22
Man-in-the-middle vulnerability in Micro Focus Self Service Password Reset, affecting all versions prior to 4.4.0.4. The vulnerability could exploit invalid certificate validation and may result in a man-in-the-middle attack.
CVE-2019-12967
PUBLISHED: 2019-10-22
Stephan Mooltipass Moolticute through 0.42.1 (and possibly earlier versions) has Incorrect Access Control.
CVE-2019-17189
PUBLISHED: 2019-10-22
totemodata 3.0.0_b936 has XSS via a folder name.
CVE-2019-4523
PUBLISHED: 2019-10-22
IBM DB2 High Performance Unload load for LUW 6.1 and 6.5 is vulnerable to a buffer overflow, caused by improper bounds checking which could allow a local attacker to execute arbitrary code on the system with root privileges. IBM X-Force ID: 165481.
CVE-2019-17424
PUBLISHED: 2019-10-22
A stack-based buffer overflow in the processPrivilage() function in IOS/process-general.c in nipper-ng 0.11.10 allows remote attackers (serving firewall configuration files) to achieve Remote Code Execution or Denial Of Service via a crafted file.