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Secunia CEO Launches New Channel Strategy

Secunia has already signed agreements with distribution partners in nine different countries
Copenhagen, Denmark – November 13, 2013 - Secunia, a leading provider of IT security solutions that enable businesses and private individuals to manage and control vulnerability threats, today launched the Secunia Partner Program to further enhance the company's presence across EMEA. Thorough training and certifications will enable the distribution channel to position Secunia's unique patch management solution with resellers in a number of countries.

Secunia is a market leader in the vulnerability management and patch management space worldwide and a highly respected provider of IT security for enterprises and government agencies worldwide.

Since it was founded in 2002, Secunia's go-to-market strategy has been direct sales by dedicated teams working out of the company headquarters in Copenhagen, supplemented by a few partners in key areas such as the UK and Middle East. In January 2013, a US subsidiary was opened in Minneapolis staffed by sales and support teams, to cater to the North American market. Riding on the success of the US expansion, Secunia is now ready to push more aggressively into Europe, the Middle East and Asia-Pacific.

"I am confident that the channel approach is right for Secunia, in our efforts to better reach customers in EMEA and APAC. We have reached the point where we must establish a local presence if we wish to increase our market shares in those markets," said Secunia CEO Peter Colsted, about the shift to a channel approach. Mr. Colsted was appointed CEO of Secunia in July 2013, and has since then been preparing the new go-to-market strategy.

Introducing the Secunia Partners

Secunia has already signed agreements with distribution partners in 9 different countries. The distribution partners are responsible for the regional fulfillment of the Partner Program, which features three levels of membership: Bronze Registered, Silver Certified and Gold Certified.

"Through careful selection and thorough training and certifications, we are building a network of dedicated distribution partners and resellers, who will be able to position Secunia's security products locally. The vulnerability intelligence and third-party patch management space is complex. Therefore, partners representing Secunia to organizations who are looking to invest in vulnerability solutions, receive intensive training, in order to provide the end-users – IT security and operations teams – with the right level of information and support," explained Peter Colsted.

Distribution Partners signed are:

UK: Alpha Gen; Germany: ADN; Austria: AOS; APAC: EMT APAC; Middle East: EMT ME; Poland: ED&R; Hungary: Biztributor; Romania: Romsym; Italy: Computerlinks. Nordics: Infinigate.

Secunia combines vulnerability intelligence and patch management

Secunia is a highly respected provider of IT security for enterprises and government agencies worldwide, including Fortune 500 and Global 2000 businesses

Secunia's flagship solution, the Secunia Corporate Software Inspector (Secunia CSI) provides a unique combination of vulnerability intelligence, vulnerability scanning, patch creation and patch deployment integration. Secunia does so by merging in-house vulnerability expertise and research with sophisticated patch management technology. The Secunia CSI provides an extensive patch catalogue, covering more than 300 products, seamless integration with Microsoft's System Center 2012 Configuration Manager and WSUS, and is flexible and scalable to suit the requirements of most organizations.

Secunia memberships:

ISF, EDUcause, FIRST, The Open Group, FS-ISAC, Microsoft Technology Partner and System Center Alliance Member.

More information:

For more information, please visit

For information about the Partner Program, visit

Read CEO Peter Colsted's blog post about the channel strategy

About Secunia

Founded in 2002, Secunia is a leading provider of IT security solutions that help businesses and private individuals globally manage and control vulnerability threats, risks across their networks, and end-points. This is enabled by Secunia's award-winning Vulnerability Intelligence, Vulnerability Assessment, and Patch Management solutions that ensure optimal and cost-effective protection of critical information assets.

Secunia plays an important role in the IT security ecosystem, and is the preferred supplier for enterprises and government agencies worldwide, counting Fortune 500 and Global 2000 businesses among its customer base. Secunia is headquartered in Copenhagen, Denmark.