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9/27/2012
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Nominum Launches Application Platform And Ecosystem For Network Operators

N2 platform enables rapid deployment of differentiated applications for network operators

Redwood City, CA – September 25, 2012 – Nominum, the world's leading provider of integrated subscriber, network and security solutions for network operators, today announced the Nominum&trade N2 Platform&trade and the Nominum IDEAL&trade ecosystem.

Nominum's software currently processes over one trillion queries per day at over 140 network operators worldwide; a number that far exceeds the combined 6.5 billion "searches", "likes" and "tweets" served by Google, Facebook and Twitter each day. The N2 platform gathers and anonymizes this data allowing application providers' seamless access to it. The N2 Platform makes application development faster, more feature-rich, and easier than building applications from scratch, and offers a lower total cost of ownership. In addition, the N2 platform simplifies the integration of applications with existing network operator systems and coordinates policies between network elements for shorter delivery time to market.

Powered by the N2 platform, the Nominum IDEAL ecosystem of application providers (in-house application teams, third party vendors and others) enables the development and integration of software applications that run on top of the N2 Platform. As a result, network operators can leverage their DNS infrastructure to deploy more highly functional apps more quickly and cost effectively to differentiate their services.

"Traditionally, it's been hard to take advantage of DNS data to gauge network health and activity or improve the subscriber experience. The tools for collecting, synthesizing, anonymizing, and analyzing it weren't adequate," said Nominum's Chairman Dr. Paul Mockapetris, the inventor of the DNS. "The N2 Platform simplifies the process of collecting large amounts of data in real-time and makes it easier to develop new applications and integrate with other network operator systems."

"Network operators are facing rising network costs, the erosion of traditional revenues and increasing pressure from OTT players on both their access business and value added services", said Eden Zoller, Principal Analyst with Ovum. "Operators need all the help they can get and this is where data analytics come into play, giving operators tools that can create network efficiencies and also improve the customer service experience."

Recent additions to the list of application vendors participating in the IDEAL ecosystem include Guavus, Nixu and DomiNIC. These and others have unleashed waves of innovative applications in areas including subscriber experience, security and data visualization that run seamlessly on top of the N2 platform.

Additionally, Nominum has released six new applications built on top of the N2 platform:

· Nominum Subscriber Safety: Protects subscribers from malicious websites on any device.

· Nominum Network Security: Deters outbound spam, protects valuable network assets and subscribers.

· Nominum Personal Internet: Makes it simple for subscribers to personalize their home Internet.

· Nominum Network View&trade: Provides instant access to high-level network intelligence with drill downs to detailed data.

· Nominum Configuration Manager: GUI interface streamlines DNS operations and reduces management costs.

· Nominum Content Filtering: Gives families the option to keep illegal and offensive content out of their homes and mobile devices.

"While our customers around the world are excited about being able to build and deploy more feature rich applications, what's really driving them to adopt the N2 platform and the IDEAL ecosystem is their ability to better leverage the joint efforts of their internal business and technical teams," said Gary Messiana, CEO of Nominum. "By giving them a common platform to work from, they are more agile and can deliver projects in less time with much lower total cost of ownership."

"It was always costly to use the DNS to build applications," said Marcelo Baletti, head of digital services at Cablevision Argentina. "Nominum showed us how to improve the subscriber experience while simultaneously growing our revenue with the N2 Platform, and we eliminated the high cost of long-term ownership." Cablevision Argentina used insights from Nominum's N2 Platform and its IDEAL ecosystem to optimize the efficiency of their Content Delivery Networks (CDN) resulting in an over 50% improvement in savings from the services, while at the same time improving response times for users.

To learn more about the Nominum N2 Platform and the Nominum IDEAL ecosystem, visit our new website at www.nominum.com.

About Nominum

Nominum is the worldwide leading provider of integrated subscriber, network and security solutions for network operators. Nominum is the provider of the N2 Platform that leverages over a trillion DNS queries daily and enables the rapid development and seamless integration of applications that leverage DNS data. These applications are generated by the Nominum IDEAL ecosystem, an open ecosystem of application providers. The combined value of the N2 Platform and the IDEAL ecosystem provides network operators with the ability to deliver a differentiated subscriber experience with cost efficiency and agility. Nominum is a global organization headquartered in Redwood City, CA.

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