Tim Critchley has been the CEO of Semafone since 2009 and has led the company from a UK startup to an international business that spans five continents. He has helped secure Series A and Series B rounds of funding from various investor groups, including the BGF and Octopus. Under his leadership, the company has secured global partnerships and won clients that span a range of industry sectors, including major brands such as AXA, BT, Capita, Harley Davidson, Next, Rogers Communications, Santander, and Sky. Prior to joining Semafone, Tim was COO at KnowledgePool Group, the UK's leading provider of managed learning services, where he helped complete a successful turnaround in three years. Tim graduated from the London School of Economics and has an MBA from Manchester Business School.