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Don Tait

Senior Analyst, Omdia

Don Tait supports and specializes in Omdia's identity, authentication and access intelligence service. Previous research areas where he has published reports includes: blockchain, fintech, Identity and Access Management (IAM), fraud protection in payments, smart cards, payment and banking cards, mobile transactions and proximity payments, SIM/eSIM, mPOS, NFC, HCE, and Chip-to-Cloud Security. Don brings well over a twenty years of market research experience to this role.

Before joining Omdia, he served as a Telecoms Research Analyst with Frost & Sullivan and was responsible for the firm's broadband services subscription. Previously, Don was a Marketing Consultant with Marketing Research for Industry Ltd., for which he wrote industrial, healthcare and telecommunication reports. Don Holds a BA (Hons) in Business Studies from Edinburgh Napier University. He is based in the company's Wellingborough office in the UK.


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