Uniloc announces today the availability of softANCHOR 4.0

Dark Reading Staff, Dark Reading

May 22, 2006

2 Min Read

IRVINE, Calif. -- Uniloc USA ("Uniloc"), the technology leader in electronic "device recognition" for software activation, announces today the availability of softANCHOR 4.0. The latest addition to Uniloc's ANCHOR™ suite of device recognition solutions, softANCHOR 4.0 enables software publishers to implement and maintain fully embedded, high security activation copy control in house, with the comparable ease and simplicity of an off-the-shelf plug in. Now offered in three product levels (Trial, Professional and Enterprise) and supporting a full range of rights and licensing models, softANCHOR 4.0 is the most flexible and advanced software activation technology ever offered to software publishers. In fact, a typical softANCHOR 4.0 implementation involves only about 30 - 50 lines of code.

"Software publishers are all too familiar with the worldwide piracy numbers -- $13 billion lost to piracy in 2004, growing to almost $200 billion in the next five years according to analyst predictions in a 2004 BSA report," said Brad Davis, chief operating officer at Uniloc. "To combat the problem, publishers have had to choose between the lesser of two evils: purchase an off-the-shelf, one-size-fits-all copy control 'wrapper' already very familiar to hackers, or commit valuable internal resources to researching, developing and maintaining a homegrown proprietary security solution. softANCHOR 4.0 turns this situation completely around, enabling a deeply integrated and secure activation solution with the ease of an off-the-shelf implementation. This new solution offers protection without the pain."

At the core of Uniloc's approach to activation is 14 years of research and expertise in device recognition. This unique technology identifies a user's device, whether it is a PC, set top box, game console or smart phone, by the unique hardware configuration and the inherent physical imperfections of that device. The technology then incorporates this "device fingerprint" into license management and access credentials. Uniloc's technologies can recognize a PC with accuracy several orders of magnitude greater than that of human DNA.

softANCHOR 4.0 features Uniloc's most advanced device profiling, sampling more than 10,000 different points within a computer system, targeting both naturally occurring component imperfections and intentional configuration differences. Using this very large pool of reference points enables softANCHOR to allow significant reconfiguration of user's PCs without triggering unwarranted re-activation and the associated customer support hassles.

Uniloc USA

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Dark Reading Staff

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