Trend Micro Adds New Version Of Worry-Free Security

PRESS RELEASE

Marlow, 19th May 2009 " Building upon the "Worry-Free" promise it made five years ago to small businesses with little or no IT support, Trend Micro is introducing the latest version of Trend Micro Worry-Free Business Security, now reinforced with unmatched new features that are powered by the Trend Micro Smart Protection Network. This next-generation security infrastructure provides a unique approach to blocking viruses, spyware, spam, and Web threats before they reach business networks.

The Smart Protection Network is at the core of both previous and new technologies integrated with Worry-Free Business Security. With its underpinnings of automatic Web Threat Protection, all-in-one, integrated defense against a variety of threats, and zero administration, Trend Micro Worry Free Business Security 6.0 has "smart" new features that deliver a smarter and more effective approach than conventional antivirus:

NEW URL Filtering, unique to Trend Micro, helps maintain business productivity and adds another layer of protection against Web threats by proactively blocking inappropriate, risky or non-business related Web sites. Users can configure filter strength, rules, and business/leisure hours.

NEW Smart Protection Network-Powered Smart Scan is a breakthrough approach that provides more effective protection than conventional antivirus. Smart Scan scans faster and updates quicker to detect and remove the increasing number of threats, while minimising the performance impact to protected computers.

By leveraging Smart Protection Network file reputation technologies, Smart Scan stops threats by storing the majority of detection technologies (up to 80 percent compared with conventional scanning) on the local security server and accessed as needed. By keeping these technologies off of local PCs and servers, this approach extends the life of hardware and, over time, prevents the slow-down of computers.

NEW Smart Protection Network-Powered Smart Feedback, another technology unique to Trend Micro, simply and automatically feeds back security-related issues and events to Trend Micro where it is quickly analysed, and updates are made to rapidly protect all customers. Smart feedback identifies new threats faster to protect users rapidly. Faster identification and response to new threats means faster protection.

ENHANCED Version of Worry-Free Remote Manager, Designed for Channel Partners Just another part of Trend Micro's portfolio of channel-friendly products and solutions, this enhanced version of Worry-Free Remote Manager provides integrated installation with Worry-Free Business Security 6.0. Worry-Free Remote Manager also supports Trend Micro InterScan Messaging Hosted Security for stopping spam and other email threats before they reach the network. It allows partners to easily add customers to their console during their initial installation of Worry-Free Business Security. Trend Micro is currently the only security vendor that offers this type of critical tool free of charge to eligible channel solution partners.

"Over the years, we have learned that we can rely on Trend Micro to continually enhance the all-in-one solution, and our business benefits with the latest technologies and performance improvements. We stick with Trend Micro every year because it works!" said Bill Buck, the aerospace engineer that was given responsibility for security at AeroTech Research.

"Small businesses face the same daunting security challenges associated with protecting crucial data from online threats. However they normally don't have the staff or other resources required to manage complicated security suites," said Charles Kolodgy, research director of Security Products at IDC. "For security to be effective within a small business environment it needs to be routine, automatic, easy, and painless. Trend Micro has endeavored to achieve those goals with the latest version of Trend Micro Worry Free Business Security."

Other new features in Worry-Free Business Security 6.0 include: NEW USB Device Threat Prevention automatically protects PCs and servers from infected USB devices, preventing threats from automatically executing and spreading across business networks. Threats coming from removable media devices such as USB sticks are on the rise, meaning small businesses cannot afford to ignore this potential source of infections.

NEWLY Enhanced Security Dashboard reinforces Trend Micro's goal of zero-administration solutions for its small business customers. It provides easy, at-a-glance status checking. Users can sort by dashboard traffic lights to quickly understand security status, which minimises time and energy spent on analysing computers status.

"If small businesses think increasing protection against threats means decreasing computer performance over time, they need to think again," said Steve Quane, general manager of Trend Micro's SMB business unit. "Worry-Free Business Security, with features powered by the Trend Micro Smart Protection Network, keeps constantly updated, scans faster while minimizing impact to PCs, and requires minimal user interaction. Trend Micro allows businesses to stop worrying about security so they can focus on their business."

About Trend Micro: Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network, a next generation cloud-client content security infrastructure designed to protect customers from Web threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit www.trendmicro.com.

Receiver log in area: RealWire offers an online facility for receivers of news to view and amend details, news preferences and news delivery options. The receiver area also offers you access to a single RSS feed that is unique to you, based on your news preferences. Please visit www.realwire.com/receivers to log in, or www.realwire.com/receiveSignup.asp to request access details.