Cloud-based service enables consumers to better protect their property and personal information

October 5, 2011

3 Min Read


MOUNTAIN VIEW, Calif., Oct. 4, 2011 /PRNewswire/ -- Norton by Symantec (Nasdaq: SYMC) today released Norton Anti-Theft, a new Web-service that allows consumers to remotely lock, locate and recover a lost or stolen Windows based laptop, or Android smartphone or tablet. This new offering supports the Norton Everywhere initiative, which extends Norton's security expertise and technologies to protect consumers everywhere they go, regardless of device or platform.

A recent survey commissioned by Norton revealed 78 percent of consumers were concerned about losing information on their personal devices, with bank account information being the most concerning among respondents (45 percent)(1). Once a device is lost or stolen, 72 percent of respondents indicated they would make an effort to retrieve their device and almost half of those would prefer to locate their device with a service that gives them control to locate and lock the device themselves.

"Laptops, smartphones and tablets have become more personal than ever because consumers can take them wherever they go," said Dave Cole, vice president of mobile products at Norton. "However, the convenience of mobility also brings the risk of theft or accidental loss, so safeguards need to be in place. Norton Anti-Theft allows consumers to take defensive measures in preparing for the worst case scenario and proactive measures when an unfortunate incident occurs."

(1) Strategy One survey conducted September 2011 among a U.S. sample of 1,000 adults age 18 years or older.


Norton Anti-Theft protects the invaluable information contained on a device if lost or stolen and allows consumers to use the Norton Anti-Theft website from any browser to find out where it is and who has it to remotely lock the device. The key features include:

-- Locate: Tracks and maps the location of your device when anyone uses it to go online. -- Remote Lock: Securely locks your device to prevent others from using it or seeing your information. -- Lost Notification: Displays a customizable message to anyone who finds your missing device so you can make arrangements to get it back. -- Web Control: Works securely over the Internet, so you can easily track, locate, and lock your devices anytime, anywhere. -- Sneak Peek: Snaps photos of anyone or anything in front of your device then saves the images to the Norton Anti-Theft website to help you get back your device. (Webcam devices only) -- Free support: Get help and answers by phone, email, live chat, or online whenever you need it.

Pricing, Availability and Compatibility

Norton Anti-Theft is a Web-based service, making it easy to simply sign up and create an account at The MSRP for Norton Anti-Theft is $39.99 for 3 devices, $59.99 for 5 devices and $89.99 for 10 devices, which provides one year of protection and supports all web-based browsers.

About Norton from Symantec

Symantec's Norton products protect consumers from cybercrime with technologies like antivirus, anti-spyware and phishing protection -- while also being light on system resources. The company also provides services such as online backup, PC tuneup, and family online safety. Like Norton on Facebook at

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at

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