McAfee Upgrades Consumer Security Product Line

Enhances Web protection to alert and block consumers from dangerous downloads and Web pages before they access them

February 10, 2010

5 Min Read


SANTA CLARA, Calif., Feb. 8, 2010 " McAfee, Inc. (NYSE: MFE), the world's largest dedicated security company, today unveiled major enhancements to its 2010 consumer product line, delivering its fastest, lightest and most effective consumer PC protection in the company's history. McAfee has been recognized with numerous industry honors for product performance since its 2009 release, including top awards from, and Virus Bulletin.

For 2010, McAfee sets a new standard in consumer PC security with:

Expanded threat protection. McAfee was repeatedly ranked the leading vendor in threat detection1 in 2009. With the 2010 upgrade, McAfee has enhanced its Web protection to alert and block consumers from dangerous downloads and Web pages before they access them.

Enhanced performance features more than 325% faster scans2 and updates are only initiated when the PC is idle.

The easiest to use interface in McAfee history, simplifying security for novices and experts alike.

"Every feature of this release is best-of-breed," said Javed Hasan, vice president of product management for the McAfee consumer product group. "The new enhancements for this 2010 Q1 release offer consumers what they want: strong and unobtrusive protection with market-leading performance. With McAfee, consumers are protected by the same intelligence and technology used to defend governments and Fortune 500 companies around the world."

Thanks to the McAfee software-as-a-service model, customers with a current McAfee product subscription will automatically receive the new upgrade free of charge for their subscribed product. McAfee' Total Protection, McAfee' Internet Security and McAfee' AntiVirus Plus software products are available for download today in the United States, the United Kingdom and Australia, with worldwide availability quickly following. Consumers can learn more at

#1 in Threat Detection

Since the release of its 2009 consumer products, McAfee has consistently been recognized for threat detection, including receipt of the Gold Award from NSS Labs for 100% perfect attack detection rates. The unique McAfee Global Threat Intelligence technology employs millions of sensors spanning both the Internet and the globe. By gathering threat intelligence across all geographies and in every corner of the Internet—as it occurs—McAfee can provide consumers with new standards in threat protection.

Using McAfee' SiteAdvisor' technology, the upgraded 2010 products now also offer:

Web download protection, which scans downloads to warn about threats before they reach the hard drive.

URL reputation ratings, which alert consumers about individual Web pages and IP addresses that may have been recently compromised.

Unsurpassed Performance

With the 2010 update, McAfee products are faster, lighter and more convenient than ever2:

Scans are up to eight times faster, and with the new McAfee smart timer, updates and scheduled scans are postponed until a customer's PC is idle. McAfee Active Protection technology ensures that customers still receive up-to-date protection even if an update is temporarily postponed.

* The products boast the fastest installation to date. * During scans, memory usage has been reduced by 50 percent so there are fewer interruptions in PC activity.

McAfee software for 2010 requires less space on a user's hard drive and utilizes fewer processes.

Easiest to Use

For 2010, McAfee software is easier than ever for novices and experts alike to check status, perform scans and customize settings:

Includes detailed reporting about key recent events, for instance the number of threats blocked, and shows immediate information about recent scans and activity

Offers simple "on" and "off" options for major features

More technical consumers can dive deep into a rich selection of settings

During a scan, progress can now be easily followed, and consumers can select to automatically have the computer shut down if no issues are detected

McAfee software for 2010 now automatically adjusts to smaller screen sizes such as netbook PCs

Additional Useful Features for Today's Digital Consumer

Online Backup: New to the 2010 products, customers can automatically back up photos, videos and files to an online service for free for the length of the subscription. McAfee Internet Security software users are entitled to 1GB of free storage space, while McAfee Total Protection software customers enjoy 2GB of free storage.

Parental Controls: McAfee has improved its parental controls in the 2010 update offering parents pre-defined age groups, filters on 18 different content categories and age-appropriate search.

Protected Home Networks: The McAfee Home Network Defense feature in the McAfee Total Protection product now helps users identify and block intruders from accessing the PC on their home network.

McAfee Consumer Products for the 2010 Q1 Release Include:

McAfee Total Protection software, $79.99 for a 3-user license, is McAfee's most comprehensive security suite, and provides families with the ultimate protection for their PCs, online activities, personal files and home network. It offers antivirus, anti-spyware, anti-spam, anti-phishing and two-way firewall, in addition to parental controls and identity protection. It includes SiteAdvisor Plus, a powerful Web site safety advisor, 2GB of online backup and bonus McAfee Anti-Theft File Protection software to secure valuable files.

McAfee Internet Security software, $69.99 for a 3-user license, provides comprehensive PC and identity protection to keep users safe from online threats, and also shields them from risky Web sites. It offers antivirus, anti-spyware, anti-phishing and two-way firewall protection. Additionally, it includes anti-spam, parental controls, 1 GB of online backup and SiteAdvisor, a powerful Web site safety advisor so consumers can safely surf the Web.

McAfee AntiVirus Plus software, $59.99 for a 3-user license, offers essential security for PCs and helps keep consumers safe online, protecting them from viruses, spyware and hackers. It provides antivirus, anti-spyware and two-way firewall protection. Additionally, McAfee AntiVirus Plus software incorporates anti-phishing technology and SiteAdvisor, a powerful Web site safety advisor so users can safely surf the Web.

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