PRESS RELEASE

Woburn, MA – August 16, 2010 – How do you deliver incredibly easy access to some of the world’s most sophisticated PC security? The new Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2011 show the way. Kaspersky Lab’s line-up of 2011 consumer security products introduces a series of first-ever and enhanced personal protection tools that are new to the entire consumer security market. All of these advancements come with a level of intuitive control and elegance that has never before been available.

Keeping It Simple

During the development of the new 2011 security products, the Kaspersky Lab team of security experts made every effort to complement truly great protection with intuitive ease of use in every feature.

NEW! Kaspersky Desktop Gadget - The clearest example of the simplicity found in Kaspersky’s products 2011 is the new Desktop Gadget. With a single click from the desktop, users can access key security tools, simply drag-and-drop files for scanning, and gain instant visibility into their security status.

Real-Time Protection from Known and Emerging Threats

Kaspersky Lab research shows that online attacks are most successful within the first two hours from when they hit the Internet. To slam this window of vulnerability shut, Kaspersky has developed an array of real-time protection technologies that keeps your family and personal information protected from the unknown.

NEW! System Watcher - Think of Kaspersky’s System Watcher as a rewind button for harmful files. It silently observes from the background, while monitoring and logging the behavior of unknown or suspicious programs. System Watcher also has the capacity to undo damage caused by malicious files created on your machine.

NEW! Safe Surf - To provide the best protection from emerging threats, Safe Surf tracks websites around the globe, and intelligently blocks sites distributing malware. Kaspersky’s Safe Surf also inventories websites that have previously been hacked and are susceptible to future attacks. This ensures users are cautious when sharing data with these websites.

ENHANCED! Safe Desktop – The enhanced Safe Desktop is a “virtual test-bed” - a completely walled-off environment on a user’s PC. Users can open any unknown program or e-mail attachment, or visit any suspicious website without the fear of malware being installed on their computer.

NEW! Geo Filter - Threats on the Internet have no international boundaries. Kaspersky Lab’s new Geo Filter can ban certain traffic from reaching your PC. This new feature automatically blocks all incoming web traffic originating from countries with histories of producing malware. This also protects users from malicious advertisements from specific regions of the world that pollute legitimate websites.

Protection for Your Family

It’s important to safeguard the most vulnerable among us, particularly kids and those that are less tech-savvy. They can easily be tricked into providing information that would jeopardize not just themselves, but potentially everyone sharing a single computer or home network.

ENHANCED! Advanced Parental Controls - Kaspersky Internet Security 2011 gives users the capability to create different computer settings for everyone in the household. Kaspersky’s Advanced Parental Controls comes packed with recommendations and guidance to ensure no one views inappropriate content or inadvertently exposes the family’s personal data to cybercriminals.

NEW! - Communications via IM or social networks can be blocked or limited to only trusted people, and e-mail can be logged to ensure any inappropriate exchanges can be monitored.

NEW! – These advanced controls can prevent sensitive information - such as credit card numbers or personal contact information – from being shared across social networks or other online communication channels. With Kaspersky Lab, you can be sure your private information will stay private.

Protection of Your Identity

Ensuring identities remain safe from online con artists is a top priority at Kaspersky Lab. Kaspersky’s 2011 products include new proactive protection from the most popular methods of online theft.

NEW! Proactive Phishing Defenses – Now combined with the world’s largest online database of malicious websites, Kaspersky’s Proactive Phishing Defenses analyze websites and check for features and behavior typically found in phishing traps. If the website looks suspicious, it is blocked and sent to our expert team in the lab for analysis, and then added to our global database of dangerous websites.

Justin Priestley, Senior Vice President, Consumer Business Division

Kaspersky Lab Americas

“At Kaspersky, we’re laser focused on staying ahead of the cybercriminals that are invading our lives online. Our new 2011 line of security products are by far the best to emerge from our lab. And our keen attention to keeping it simple for our customers really shines through.”

Where To Buy

Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2011 can be purchased online at usa.kaspersky.com/store as of today, and at popular retail outlets in the United States and Canada beginning in early September.

Customers may upgrade free of charge from Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 to 2011 products for the remainder of their existing license period. Further information about Kaspersky’s 2011 security products and step-by-step instructions on how to upgrade can be found at: http://usa.kaspersky.com/support/upgrade.php. Kaspersky Lab’s 2011 product offerings are compatible with Microsoft Windows 7 operating system.

Pricing:

Kaspersky Internet Security 2011 - 1-year, 3-user license: $79.95

Kaspersky Anti-Virus 2011 - 1-year, 3-user license: $59.95

About Kaspersky Lab

Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 300 million systems around the globe. Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/. Friend us on Facebook at www.facebook.com/KasperskyLabAmericas. Follow @Kaspersky on Twitter.

For the latest in-depth information on security threat issues and trends, please visit http://www.securelist.com/. Follow @Securelist on Twitter.

Christen (Rice) Gentile

Corporate PR Specialist

Kaspersky Lab Americas