ID Watchdog And AVAST Software Launch Integrated Identity Protection Suite

PRESS RELEASE

DENVER, July 5, 2011 /PRNewswire/ -- ID Watchdog Inc. (TSX.V: IDW, OTC: IDWAF), in partnership with anti-virus leader AVAST Software, today announced the availability of its latest consumer identity theft detection feature set. ID Watchdog's proprietary identity protection and detection technology has been fully integrated into the updated version of AVAST Software's award-winning 6.0 antivirus software, available to all US consumers for free.

Acting as an early warning system for fraud and potential identity theft, the newly-released antivirus software incorporates security features that give registered users notice of meaningful changes to their credit report, broadening AVAST's antivirus software protection beyond the confines of the PC. Consistent with AVAST Software's philosophy of providing the highest-quality protection to all consumers at no cost, the new feature set is free.

"This partnership represents an important and game-changing milestone in the convergence of identity protection and PC protection," said Michael Greene, CEO, ID Watchdog. "Security-minded consumers can now go to one place and get protection for their personal data on their own computer together with the earliest-possible warning about the potential misuse of this data by identity thieves."

"The integration of identity protection technology into our antivirus products is something our users have been asking us about," said Vince Steckler, CEO, AVAST Software. "We are pleased to offer this basic new level of identity awareness that ID Watchdog has brought to the table and we are pleased to offer this feature free of charge to our clients."

The new security feature will be available (it can be toggled on or off) to all new and existing AVAST users within the United States as they update their antivirus protection. Program updates occur frequently, typically once per month.

About ID Watchdog Inc.

(TSX.V: IDW, OTC: IDWAF) ID Watchdog was founded in 2005 and is headquartered in Denver, Colorado. The company provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. ID Watchdog proactively detects identity theft problems at their source and provides immediate resolution services to ensure complete peace of mind for individuals. All the company's services have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to guidelines published by the Consumer Federation of America. For more information, please visit www.IDWatchdog.com.

About AVAST:

AVAST Software (www.avast.com) protects over 130 million registered users in virtually every country and territory in the world with its avast! antivirus program. avast! Free Antivirus sets the standard as a free, full-featured computer security application that matches or exceeds the performance of other paid products. The avast! 5.0 portfolio includes Free Antivirus, Pro Antivirus for customized protection, and the premium Internet Security with its Mail Shield and no-hassle Silent Firewall. Anchored by the Community network of sensors for reporting on-line threats and supported by multiple protective shields, avast! performance has been certified by VB100, ICSA Labs, and West Coast Labs. Available in over 30 languages, avast! provides global protection for homes and businesses.