Eran Feigenbaum, director of security for Google's enterprise group, characterizes the paper as an attempt to be more transparent. It would also be fair to characterize the paper as an attempt to counter the perception that Google's online services are somehow less secure than traditional on-premises systems, a claim often made by Google's competitors.
"Feeling comfortable storing data in the cloud involves trusting a cloud services provider and the practices and policies they have in place," said Feigenbaum in a blog post. "In today's ultra-connected, Web-capable world, understanding how data will be protected is ultimately more meaningful than knowing it is physically located in one data center or another."
Google itself put that trust at risk earlier this year when is disclosed that "a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google."
Part of Google's response to that incident -- said to be made possible as a result of a previously unrecognized flaw in Internet Explorer 6 -- has reportedly been phasing out the use of Microsoft's Windows operating system at the company, a move that may be motivated by marketing concerns in addition to worries about security.
But Google's work making potential customers feel comfortable in its cloud isn't done. In March, Yale delayed a planned move to Google Apps for Education over security concerns. When the City of Los Angeles was considering abandoning its Novell e-mail system for Google Apps and Gmail, similar concerns were raised. The deal ultimately went through but such fears remain.
Google's paper, Security Whitepaper: Google Apps Messaging and Collaboration Products, should help allay those fears. It describes the company's corporate security policies, organizational and operational security, asset classification and control practices, personnel, physical, and environmental security, access control, systems development and maintenance, and disaster recovery efforts.
It may not be quite as fun as, say, the comic book Google used to introduce its Chrome browser, but it's likely to help IT decision makers render more informed judgments about Google's services.