"Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud," said Fraudlogix CEO Hagai Shechter. "The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole."
The high volume of transactions that Fraudlogix constantly monitors puts them in a unique position to provide a comprehensive, up-to-date view of the fraud activity within the affiliate marketing industry. This information will enable advertisers to make better decisions while dramatically improving their return on investment. Shechter believes the Index will also prove to be a valuable tool in providing advertisers and merchants with fast, convenient access to information and statistics they need to grow their affiliate programs.
"We want to create transparency and increase the level of trust in the industry," Shechter said. "With the Fraudlogix Index the affiliate marketing industry will transition from having relatively little info on the subject to having instant access to real-time, in-depth statistics. This is a huge leap forward and now the industry will be able to see the scope of affiliate fraud that exists at any given time."
The dynamic monitoring tool is available for free to webmasters and website owners who want to place it on their own websites to provide their visitors with more information while enhancing user experience. To learn more about the Fraudlogix Index or to place the Index on your own website, visit http://www.fraudlogix.com.
Fraudlogix is a privately held company with offices in the US and Israel and is the first company solely devoted to fighting affiliate fraud. With the largest database of captured fraudulent transactions and through its technologies, internal database cross-checks and world-class data infrastructure, it monitors thousands of traffic sources against affiliate fraud attacks on a daily basis.