With close to 700 vendors exhibiting at RSA Conference last week, the show floor was big enough for just about any Alice or Bob to hit their daily steps milestone faster than you can say "Would you like to see our demo?"
The expo was a smorgasbord of cybersecurity defense and automation tools, with plenty of cool new technology in the mix. But the sheer scale of the vendor list and the amount of marketing dollars at play were such that the noise level was amped up to "11" this year.
The following were some of our favorite recurring buzz phrases used around on the show floor, along with a few helpful definitions to cut through the marketing-ese. If you hit BINGO with these terms while listening to sales pitches at the RSA Conference or any other recent shows, let us know in the comments, and feel free to share any other such lingo you've heard lately.