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3/25/2009
02:56 PM
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MarkMonitor Launches New Antifraud Product

New solution prevents, detects, and responds to phishing and malware attacks to assist brand owners in reducing fraud losses and maintaining brand trust

SAN FRANCISCO, March 23, 2009 " MarkMonitor', the global leader in enterprise brand protection, today announced AntiFraud Solutions, offering patented technology to enable brand owners to prevent, detect and respond to phishing and malware attacks. MarkMonitor AntiFraud Solutions leverage the extensive MarkMonitor network of relationships and technology designed to thwart phishing attacks in order to combat the rapidly expanding problem of malware targeting brands.

Online brand attacks are on the rise, becoming more varied and sophisticated in their techniques while targeting financial institutions of all sizes and trusted Web properties such as ecommerce and government sites. The APWG estimates over 260,000 phish attacks in 2008 and noted industry analyst firm Gartner estimated that direct costs of phishing rose to a record $3.2 billion in 2007*. Malware attacks are an increasing source of concern for enterprises as these attacks not only impact corporate security but also impact brand reputation and trust, limiting the growth of online transactions and adoption of online services.

"Phish attacks have been long-recognized as attacks on company brands and reputation rather than a network security problem," said Frederick Felman, chief marketing officer of MarkMonitor. "Now that malware is targeting brands, it is important for brand owners to take a holistic approach to brand security, including protection against both malware and phishing threats."

MarkMonitor AntiFraud Solutions, with a powerful combination of proven antiphishing and antimalware capabilities, create a powerful SaaS tool to help prevent fraud, reduce losses and instill confidence in conducting business online. These integrated solutions and services are available 24x7 and provide the industry's most robust set of data sources, fast site shutdowns, forensic reporting, preventative tools, and the broadest response network. By using MarkMonitor AntiFraud Solutions, brand owners can preserve their investments in online business, reduce their risk profile, and attain a quick return on investment.

"Phish and malware attacks target all kinds of trusted brands, from the largest financial institutions to credit unions, ecommerce and retail brands, and even government agencies," said Avivah Litan, vice president and distinguished analyst of Gartner. "In today's economic climate, every action that preserves brand trust and customer confidence online can translate into increased opportunities to take advantage of the cost efficiencies and broad reach of online business."

Features and benefits of MarkMonitor AntiFraud Solutions include:

AntiFraud Portal " The SaaS-based portal allows brandholders to monitor real-time information about attacks, track shutdowns, review comparative industry trends, and investigate perpetrator information using the world's largest reverse WHOIS database.

Real-Time Detection, Analysis and Reporting " Around the clock fraud monitoring across a broad range of fraud intelligence data sources and forensic analysis of potential attacks helps reduce the impact of attacks.

Fraudcasting " Widest distribution of real-time brand attack alerts to ISP's, email vendors, browsers, and security vendors helps to prevent users from receiving phishing e-mails, visiting malicious sites and/or becoming infected with malware.

Fast Shutdowns " Rapid shutdown performance, available 24x7 with the MarkMonitor Security Operations Center, is enabled by leveraging the extensive network of relationships forged with ISPs, Web hosters, law enforcement, CERTs, domain registrars, and registries. This frees brandholders from having to build and maintain their own relationships with service providers.

MarkMonitor AntiFraud Solutions are available immediately for brandholders, with pricing based on the level of engagement. For more information, please visit http://www.markmonitor.com.

*Gartner, "Gartner Survey Shows Phishing Attacks Escalated in 2007; More than $3 Billion Lost to These Attacks," December 2007

About MarkMonitor MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company's exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.

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