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3/22/2010
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gWallet Partners With TRUSTe In Virtual Currency

Partnership will begin with certification of gWallet Web site

SAN FRANCISCO, March 22 /PRNewswire/ -- gWallet, a leader in social media monetization, today announced its commitment to provide enhanced validation to social gaming offers by joining forces with TRUSTe, provider of the leading online privacy seal and the Internet trust authority. Both companies view this as a significant first step in the ongoing effort to establish transparency and accountability in the virtual currency industry.

"When we started gWallet, our goal was to provide a safe and transparent environment for advertisers that would let them feel comfortable putting their brands in this new and exciting social gaming space," said Gurbaksh Chahal, Founder and CEO of gWallet. "We have developed a strict set of ethical guidelines, and bringing in TRUSTe, the online privacy expert, will ensure that we meet and exceed these standards."

TRUSTe awards its privacy seal only to companies that complete its rigorous certification process and agree to comply with ongoing oversight including participation in TRUSTe's consumer dispute resolution process.The TRUSTe Privacy Seal communicates that a Web property has an accurate privacy policy and that its privacy practices satisfy TRUSTe standards for consumer transparency, accountability and control. TRUSTe customers enjoy improved business results - from higher registrations to more accurate data, when they display the TRUSTe seal.

"Within the virtual currency market gWallet already stands out for its commitment to transparency by connecting game publishers directly to advertisers," said Chris Babel, CEO of TRUSTe. "By becoming a TRUSTe sealholder gWallet will project an even stronger signal that it is trustworthy and moreover respects the privacy wishes of its users."

The partnership with gWallet and TRUSTe, will begin with certification of the gWallet web site, TRUSTe will then work with gWallet to monitor offers put forward by gWallet's advertisers to ensure they uphold pre-determined industry standards.

More info on gWallet is available at http://www.gwallet.com.

About gWallet

gWallet is taking on the responsibility of bringing new technologies to social media that will provide transparency and standards that will allow the category to flourish and grow. It provides brands, publishers and social media platforms with new, cutting edge technology to monetize this growth in a consumer friendly format. The gWallet monetization platform contains three components including Alternative Online Payment, Virtual Currency and Aggregation of Virtual Products. The platform is a comprehensive system that has been optimized for Facebook, OpenSocial platforms (MySpace, Hi5, Tagged, etc), virtual worlds or websites utilizing virtual offer-based currency. For more information visit www.gWallet.com.

About TRUSTe Thousands of Web sites rely on TRUSTe's leading privacy seals to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy practices. Consumers know that when they see a TRUSTe seal they can "Click with Confidence" because the certified Web site respects their personal information. TRUSTe certifies half of the top fifty Web sites including leading retailers such as Apple, eBay, Cabela's, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. Learn more at http://www.truste.com.

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