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Click Forensics Selects CoreTrace For Improved Endpoint Security And Performance

Application whitelisting solution prevents malware and eliminates emergency patching for leading traffic quality management provider
Austin, Texas " December 3, 2008 " CoreTrace, the creator of high-security / easy-change application whitelisting, today announced that Click Forensics, the industry leader in traffic quality management for online advertisers, has successfully deployed CoreTrace's award-winning application whitelisting solution, BOUNCER. Utilizing patented application whitelisting technology, BOUNCER prevents even the most sophisticated malware from running and enables IT operations staff to dramatically simplify security patching and implement patches on their own terms, allowing Click Forensic to provide its customers with a highly secure and reliable offering, while also freeing up employee resources for more strategic and value-added projects.

"BOUNCER helps us to better serve our customers," said Scott Carlton, vice president of operations and client services for Click Forensics. "Not only does it stop more malware than any blacklist-based antivirus solution that we've seen, and at a fraction of the performance impact, it also enables us to patch on our own schedule and to easily add or upgrade applications without incremental effort."

Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. Its solutions help advertisers maximize spend by effectively detecting and preventing low quality clicks, and enable ad networks to differentiate by demonstrating that they are serious about combating poor click quality and malware in their networks.

Using BOUNCER's automatic policy generation capability, Click Forensics easily creates perfectly tailored whitelists of approved applications for each computer. BOUNCER enforces the unique whitelists and prevents malware and unauthorized applications from executing—even those attempting to run in memory, such as buffer overflow attacks or attempting to leverage unpatched vulnerabilities. Unlike blacklisting, BOUNCER is able to combat zero-day threats and eliminate the time consuming need for constant security patches.

"Traditional blacklisting solutions are a thing of the past," said Toney Jennings, president and chief executive officer for CoreTrace. "The inability of the technology to protect against zero-day threats and the need for constant patching provide huge and unnecessary drains on IT resources. Customers such as Click Forensics are realizing immediate ROI from our technology and also much strengthened endpoint security."

Based on a unique combination of security and flexibility, the BOUNCER technology from CoreTrace has received numerous accolades from both leading IT publications and industry analyst organizations. BOUNCER's impressive record against rogue applications was shown in the recent Defcon "Race to Zero" competition, where the solution stopped 100 percent of all malware created. Unlike other application whitelisting solutions that are simply lockdown technologies, BOUNCER's "Trusted Change" capability enables IT professionals to predefine multiple sources from which users can safely install applications and have them automatically added to the whitelist—without any further IT involvement required.

About CoreTrace CoreTrace' is the creator of high-security / easy-change application whitelisting. The company's BOUNCER product has received accolades from customers, analysts, and leading publications like InfoWorld, Network World and PC Magazine for a simple reason—BOUNCER is the only solution that simultaneously stops all bad applications while allowing users to easily add good ones via its patent-pending "Trusted Change" capability. The result is improved security and more productive users at a lower total cost of ownership.

For more information about CoreTrace, please visit: www.CoreTrace.com.

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