New Survey: Two-Thirds Of Companies Interested In Switching Authentication Vendors

SafeNet's 2011 State of the Channel Authentication survey also shows resellers are exploring new authentication options and vendors

February 1, 2012

4 Min Read


BALTIMORE – January 31, 2012– SafeNet, Inc., a global leader in data protection, today announced the results of a new 2011 State of the Channel Authentication survey, in which more than 100 IT security resellers revealed that recent security breaches and deployment of new technologies are driving organizations to re-evaluate incumbent authentication vendors and re-think their authentication strategies.

“Recent highly-targeted security attacks have dramatically impacted enterprise and government organizations. The breadth and sophistication of these attacks is prompting organizations to review their authentication strategies and solutions— some for the first time in years,” said John Marler, Chief Technology Officer at SOS Security. “Now, more than ever, our customers are searching for highly flexible authentication solutions that provide security and control, and the ability to scale and adapt as an organization’s requirements evolve.”

The end of year survey of more than100 IT security resellers found the following customer behaviors:

Three out of four resellers report that customers are “more”or “much more” concerned about security breaches now than they were a year ago.

More than seven out of ten resellers are actively discussing with their customers the authentication and protection of their data in the cloud and/or virtual environments.

Authentication for mobile devices, certificate-based authentication, software authentication, and secure browser authentication solutions top the list when it comes to customer interest in new authentication technologies.

More than 45 percent of responders indicate that customers have expressed interest in these evolving solutions.

Sixty-seven percent of resellers are exploring new authentication options and vendors when renewing contracts to meet evolving requirements.

More than 50 percent of resellers surveyed are either currently searching or are likely to search for new authentication vendors with which to partner.

Authentication serves a vital function within any organization – securing access to corporate networks, and verifying and protecting the identities of users. Yet the recent surge in high-profile security breaches, as well as evolving environments that require entirely new considerations for access control (e.g., SaaS and cloud applications, and mobile device management), represent a shift in how trust and control is established and maintained.

Based on the events of 2011 and current market dynamics, SafeNet, who was recently recognized as an authentication leader in the Gartner Magic Quadrant for User Authentication, predicts continuation of the following authentication industry trends:

Authentication that follows the user – As environments and applications become more complex, authentication solutions will need to match business and user needs, with options that can map to diverse user profiles and requirements. These solutions must also follow organizations as they add end-user-owned mobile devices to the corporate mix and move into virtualized environments.

Building in layers – A multi-layered, data-centric approach to data protection will become the defacto standard, with organizations deploying enterprise-wide trust and control infrastructures that protect and manage sensitive data on the back end of all authentication schemes.

Extending from the identity to the transaction – Due to an aggressive environment of breaches and a sophisticated threat landscape, authentication will extend beyond verification of user identities to the validation of transactions themselves.

Increased competition – As authentication continues to redefine itself, organizations will evaluate authentication solutions based not on brand name, but on the technologies and innovations that demonstrate an understanding of current and future requirements, both for the business, as well as the users themselves.

“2011 was a year of evolution, and we predict that 2012 will continue to accelerate changes in the way organizations define authentication,” said Tsion Gonen, Chief Strategy Officer for SafeNet. “Security breaches and advanced threats will continue to make headlines, and will continue to drive customers to demand authentication options that enable them to improve protection while accommodating rapidly evolving business and technology environments and shifting user preferences. SafeNet and our reseller partners have already seen tremendous opportunity when it comes to meeting demand for broader choice, new innovations, and a more flexible approach to authentication that can prepare organizations to scale well into the future.”

SafeNet commissioned UBM, the global media and marketing services company that includes UBM Channel and CRN, to conduct the survey. UBM surveyed 110 IT security resellers.

Download a complimentary copy of the SafeNet 2011 State of the Authentication Channel Survey.

SafeNet Family of Authentication Solutions

Offering flexible management platforms, the broadest range of strong authentication methodologies and form factors, and transaction verification capabilities, as well as identity federation and Single Sign-on, SafeNet solutions create a future-ready security foundation that allows organizations to adopt a modular, forward-looking identity management strategy. This approach ensures that customers’ security needs are met as new threats, devices, and use cases evolve. In January 2012, SafeNet was recognized by Gartner as Authentication Leader in the “Magic Quadrant for Authentication”, published in January xx, 2012.” For more information regarding SafeNet’s complete portfolio of authentication solutions, visit

About SafeNet

Founded in 1983, SafeNet, Inc. is one of the largest information security companies in the world, and is trusted to protect the most sensitive data of market-leading organizations around the globe. SafeNet’s data-centric approach focuses on the protection of high-value information throughout its lifecycle, from the data center to the cloud. More than 25,000 customers across commercial enterprises and government agencies trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance, and secure virtual and cloud

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