PRESS RELEASE

LAS VEGAS, Nov. 22, 2010 /PRNewswire/ -- Today, DataX, Ltd. [www.DataXLtd.com], the industry-leading real-time credit reporting agency and data-verification provider, announced the launch of its enhanced identity authentication solution and skip trace services. Each newly amplified product offers robust, fine-tuned, accurate results by utilizing industry-leading resources to increase the depth of targeted data.

"Businesses are under unrelenting pressure to boost growth, revenues and market share in the face of increasingly hard-to-assess risks. This pressure is compounded by the additional security challenges that come with the explosive growth in online business and advances in technology," said Nanette Leonard, Executive Vice President of Business Development at DataX, Ltd. "With new data sources to increase the depth of the data, our refined products equip businesses with the knowledge necessary to make smarter decisions in the specialty-finance market."

DataX's identity authentication solutions employ advanced analytics and record-linking technology--leveraging the power of billions of public and proprietary records to provide businesses with real-time results.

Further, DataX launched its expanded collection skip tracing service that compiles data from more than 10 thousand independent sources. The newly enhanced service improves the effectiveness of collection efforts for businesses. By leveraging data from four billion public records, unpublished and proprietary data sources on more than 200 million individuals, the company provides the most comprehensive skip search results available. The skip trace tool helps clients shorten the debt collection cycle and accelerate its debt recovery efforts and speed up skipped debtor locator operations, saving time and money.

As an FCRA-compliant credit reporting agency and leader in real-time identity verification services, data authentication and subprime credit data, DataX provides intuitive solutions that promote profitable lending and business decisions.

About DataX, Ltd.

DataX, Ltd., a Selling Source, LLC company, specializes in developing industry leading risk analytics focused on positive decisioning. With the most advanced Credit Reporting bureau in the market, the DataX approach to fraud and risk management solutions goes beyond any other. Armed with this data intelligence, lenders can boost profitability through smarter decisions. For more information, visit www.DataXLtd.com.

About Selling Source, LLC

Selling Source, LLC [www.SellingSource.com] is one of the largest integrated digital marketing companies in the United States. The company owns and operates branded web properties which generate significant organic traffic. It also provides extensive and customizable solutions to develop and manage brands, acquire consumers cost effectively and maximize return on investment for advertisers and publishers. Combining unparalleled consumer insight and media reach, Selling Source utilizes its industry-leading technology to offer scalable results in the areas of online and offline direct marketing, media buying, list management, data solutions, brand management, web site solutions, search, display advertising, affiliate marketing and credit reporting. Selling Source is owned by London Bay Capital, a private equity firm based in San Francisco.