January 26, 2012
The guidelines address key issues including:
-- Annotated guidance on core privacy principles and consumer-friendly language for developers to consider using. -- Ways to inform users on how data is obtained and used. -- Guidance on security and confidentiality of information. "Privacy policies are a key consumer disclosure tool for app developers and important to establishing and maintaining consumer trust," said Alan Chapell, Co-chair of the MMA Privacy & Advocacy Committee. "Our guidelines offer developers the foundation from which to craft a document that reflects the privacy practices of each of their apps and helps them stay in compliance with applicable law and industry standards. We urge app developers to consult with their legal counsel when adapting these guidelines for their purposes."
About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly 50 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
You May Also Like
Hacking Your Digital Identity: How Cybercriminals Can and Will Get Around Your Authentication MethodsOct 26, 2023
Modern Supply Chain Security: Integrated, Interconnected, and Context-DrivenNov 06, 2023
How to Combat the Latest Cloud Security ThreatsNov 06, 2023
Reducing Cyber Risk in Enterprise Email Systems: It's Not Just Spam and PhishingNov 01, 2023
SecOps & DevSecOps in the CloudNov 06, 2023
Passwords Are Passe: Next Gen Authentication Addresses Today's Threats
How to Deploy Zero Trust for Remote Workforce Security
What Ransomware Groups Look for in Enterprise Victims
How to Use Threat Intelligence to Mitigate Third-Party Risk
Securing the Remote Worker: How to Mitigate Off-Site Cyberattacks