Cross-Industry Survey Reveals Only 27 Percent Understand What 'Big Data' Means, Yet 49 Percent Are Concerned About It

Top Finding of Survey: Major Disconnects in Understanding and Managing Big Data and IT Data in the Cloud

February 25, 2012

4 Min Read


SAN JOSE, Calif. – February 23, 2012 – LogLogic', provider of the only scalable log and security intelligence platform (LSIP) for the enterprise and cloud, in conjunction with Echelon One, a leading IT security research consultancy specializing in security programs and guidance, today announced the results of a survey on cloud and big data, conducted in January and February of this year. The survey found significant gaps between theory and practice, across industries, with regard to preparation for, and management of, big data and cloud environments.

The survey focused on three topics: • Big data - Understanding of what the term actually means, and big data management abilities • Cloud environments – How companies are managing cloud data • IT Data – Top drivers and methods for managing IT data and logs

Survey respondents comprised Security and IT Operations professionals across a variety of industries, and at the director level or above, in their respective organizations.

Top Findings Big Data. The survey shows that there are still a lot of misconceptions about big data. 49% said they were somewhat or very concerned about managing big data, and 38% acknowledged that they do not have a clear understanding of what big data is. Furthermore, a majority of the respondents, 59%, lack the tools required to manage data from their IT systems, resorting to using separate, disparate systems and even spreadsheets. Although the survey did not ask respondents to classify the types of data they manage, 62% of the respondents manage over one terabyte of data, and over two-thirds, or 67%, said that managing log and IT data was either important or extremely important.

Cloud. The survey uncovered a similar challenge in the respondents’ understanding of managing their cloud environment. Nearly three-quarters, or 72%, said they lack the tools to manage data for their existing, and future cloud environments.

Drivers for Managing IT Logs. The survey respondents also identified compliance, security and IT operational efficiency as three of the top four drivers for deploying a log management solution.

"The results show significant inconsistencies in practice. Namely, while big data, cloud needs and compliance requirements are clearly major concerns, the majority of companies are not prepared to deal with any of them adequately,” said Bob West, founder and CEO of Echelon One. “It’s fascinating to see the rift, and the overwhelming percentage of companies surveyed are not prepared to manage big data properly, monitor cloud environments effectively, or report network and device activities properly. These companies are leaving themselves exposed to attacks, making less-than-informed business decisions, and even risking fines from the federal regulatory agencies, for not complying with their requirements."

“Big data is about many terabytes of unstructured data. Information is power, and big data if managed properly can provide a ton of insight to help deal with security, operational, and compliance issues,” noted Mandeep Khera, chief marketing officer of LogLogic. “Organizations of every size are collecting more data from a variety of sources within the enterprise and the cloud infrastructures, and many organizations are not using the right tools and processes to manage these data. If this pattern continues, we will see enterprises falling farther behind, unable to derive actionable insights, which can help organizations make intelligent decisions.”

Methodology The LogLogic Big Data and Cloud Survey evaluated 207 survey responses, provided through an independent online survey, and conducted in January and February. Respondents were at the director level or above within their organization, and represented a variety of industries including Manufacturing, Education, Government, Finance, Healthcare, Transportation, Media and Publishing, and others.

View and download complete survey results at

About LogLogic LogLogic' develops scalable log and security intelligence platforms (LSIPs) for the enterprise and cloud. As the originator of LSIP, LogLogic is the only provider to give enterprises the benefits of both Security Information and Event Management (SIEM) and Log Management in a single, highly scalable architecture. This architecture enables users to collect and analyze terabytes of big data generated by IT assets and gives security, IT operations, and compliance professionals actionable information, whether to identify and remedy security threats, optimize server and website performance, troubleshoot their network and security devices, or remain compliant with regulations. More than 1,300 customers worldwide entrust collectively over 1,000 petabytes of sensitive IT data to LogLogic. For more information, visit LogLogic on the web at on Twitter or Facebook. All trademarks mentioned in this press release are the property of their respective owners.

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