Appthority Launches App Risk And Policy Management Solution

PRESS RELEASE

SAN FRANCISCO – September 9, 2013 – Appthority, the leader in App Risk Management, today announced the industry's first all-in-one app risk management solution combining app reputation analysis with a new policy management functionality, enabling organizations to create custom app risk policies. Together with Appthority's app reputation service, the new policy functionality gives IT administrators unprecedented control over mobile device management by providing both immediate app behavior insights as well as the ability to customize and directly enforce actions to neutralize app risk.

Appthority's comprehensive App Risk Management solution integrated with a mobile device management (MDM) solution now gives IT administrators the tools needed to maximize the productivity gains of the Mobile First and BYOD (Bring Your Own Device) movements by mitigating app risk. Using the Appthority Portal, IT can quickly get a complete inventory of the apps and their risky behaviors currently present on employee devices and take immediate enforcement action without impacting employee satisfaction or device performance and capability.

According to Gartner, by 2015, the number of employees using mobile applications in the workplace will double.* With more organizations adopting a Mobile First strategy, employees both bringing their own mobile devices and downloading apps from the millions of apps in the global app ecosystem onto company issued devices, the cost and complexity of manually managing app policy functions is enormous.

"IT Managers tell us they have no idea which apps to have their MDM vendors block. One company we spoke with was only able to manually analyze 40 apps a year to try to understand risky app behaviors. Now, organizations can make the most of their MDM investment with the Appthority Trust Score ratings of nearly two million apps, the ability to analyze new apps in seconds, and the first app policy settings based on the actual behavior of each app," said Domingo Guerra, president and co-founder, Appthority. "Mobile policy cannot be one size fits all. Our new app policy management allows IT managers to easily create smart, turn-key mobile app policies that are customized to their unique company culture and risk profile."

Using Appthority's analysis, IT administrators can now take the next step of creating custom and unique app policies for all devices under management. This includes generating blacklists and whitelists that auto-populate based on the behavior of new apps entering the environment.

"Equifax is a data and analytics driven company with high security and regulatory requirements. We are taking that same scientific approach to how we manage the enterprise app strategy issue for our organization," said Robert Bowen, enterprise mobility architect, Equifax. "By adding policy functionality to their app risk analysis platform, Appthority has given us the critical tool needed to reduce mobile app risk while allowing our employees to maximize their mobile productivity potential with confidence."

MDM solutions have the capability to block apps, but enterprises have previously been faced with a complete lack of visibility into which apps contain risky behaviors, such as accessing corporate data, file sharing, sending sensitive information, using cloud file storage and others. With Appthority, organizations can face the consumerization of IT with the tools needed to make informed policy decisions and immediately enforce them, such as blocking any app that supports cloud file storage or messaging employees with risky apps on their devices to uninstall or face access removal from the organization's resources.

Appthority's new policy management addition is the next step in the evolution of App Risk Management – from discovering and analyzing risky app behaviors to automated enforcement capabilities.

*Gartner "Bring Your Own Device: The Facts and Future," by David A. Willis. Published April 11, 2013.

About Appthority

Appthority provides the industry's first all-in-one App Risk Management service that employs static, dynamic and behavioral analysis to immediately discover the hidden actions of apps and empower organizations to apply custom policies to prevent unwanted app behaviors. Only Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions and protect corporate data. Named the Most Innovative Company of RSA Conference 2012, Appthority has analyzed nearly two million apps for its Global 2000 and government customers. By delivering trust to the app ecosystem, Appthority allows enterprises to securely benefit from the proliferation of useful apps. Headquartered in San Francisco, Appthority is venture-backed by U.S. Venture Partners and Venrock. More information on Appthority can be found at www.appthority.com.