Why Chrome OS Will Succeed

Google's "third choice" of operating system will sell itself to businesses and schools.

Thomas Claburn, Editor at Large, Enterprise Mobility

December 15, 2010

6 Min Read

The launch of a preview version of Google's Chrome OS last week brings doubt in its wake. Despite CEO Eric Schmidt's praise of the project and the assertions of Google product managers that "nothing but the Web" is enough, there's skepticism about whether the Web alone will do and whether Chrome OS can emerge from Android's shadow.

Paul Buchheit, a former engineer with Google and Facebook who has since joined a venture capital firm, predicted via tweet that Chrome OS would be killed next year or merged with Android. Free software defender Richard Stallman is reiterating his objection to surrendering control of one's data by relying on cloud-based services like Chrome OS.

Buchheit may be correct that Chrome OS and Android will converge over time, but it won't happen next year and it won't be a complete unification under a single brand or product. The simple reason for this is Oracle's lawsuit against Google, which has the potential to throw a wrench into Android's works. Oracle claims Google's Android software infringes its copyrights, a charge Google has vigorously denied. The lawsuit will drag on for years and Google can protect itself by having a fallback operating system in case Oracle gains the upper hand and no settlement is possible.

Chrome OS will gain traction and thrive because it addresses longstanding problems with computers and appears to do so in a way that will save organizations money. The problem is that, while computers have become essential tools for digital content creation, their computing power is often overkill for the job that a company needs. Specifically, the ability to install executable code often is a liability, a problem Chrome OS eliminates. Chrome OS is made for businesses.

Recently, I spent a few minutes talking to Sundar Pichai, the Google product manager who has been overseeing the development of Chrome OS. CIOs, he said, are eager to pilot Chrome OS netbooks in their organizations. And it's not hard to see why. If you're running, say, a large hotel group, you may want company staff to have access to e-mail and Web-based applications without the cost of providing and maintaining a PC with unnecessary horsepower for things like video editing.

The situation is the same for school IT administrators, who see real cost savings in not having to worry about wiping PCs clean of malware every few weeks or keeping the devices updated.

Chrome OS and Android will also remain apart until a new usage paradigm emerges. Right now, touch-based interaction does not work well with keyboard interaction. It's hard to design apps that work equally well with touch input and keyboard/mouse input. Even if it can be made to work on a technical level, the apps behave in ways that users don't expect. It will take time to sort this out.

Chrome OS still has some problems to solve, but that's to be expected for software that hasn't even been officially released. Google Cloud Print will mature, there will be more support for peripherals (though vendors will look toward cloud connectivity rather than OS-specific drivers if they have any sense), and support for offline storage will arrive. There's even likely to be support for local applications (through Google Native Client) and alternate browser emulation (though a plug-in that, reversing the proposition of Google Chrome Frame, puts Internet Explorer or Firefox inside Chrome).

Chrome's success will not make traditional computers disappear any more than Apple's iPad will. PCs will just be used in scenarios where local computing resources make more sense than network-based computing resources. These use-cases include high-end gaming, high-performance storage and computation, and sophisticated content creation through applications like Maya and Photoshop. Buying a $2,000 cutting-edge computer to handle word processing and e-mail will become more and more unappealing when netbooks and other lightweight options are available, are just as functional, and are easier to maintain.

Even so, count on Google finding ways to make many of the more demanding computing tasks work in the cloud over time. Developers, for example, still mostly use local text editors and IDEs such as Eclipse rather than an online tools like Mozilla's Bespin. Expect Google to offer its own tools for cloud-based development.

Chrome OS, being simpler than Android, will be more secure. It will remain distinct from Android in 2011 and will start eating away at Microsoft's dominance in the workplace from below. The computer industry for years has sold businesses PCs that can be thought of as the equivalent of light trucks; many users, particularly at businesses, really just need something like a compact car. Google with Chrome OS will find that there's a market for something less powerful and less costly to operate.

Stallman's objection to software-as-a-service, restated in a recent Guardian article as an objection to Chrome OS, is the one that Google needs to consider and address more effectively. He worries that Chrome OS will encourage people to entrust their data to a third-party like Google, disempowering them in the process.

He put his objection to cloud computing thus in a previous essay on the subject: "The real meaning of 'cloud computing' is to suggest a devil-may-care approach towards your computing. It says, 'Don't ask questions, just trust every business without hesitation. Don't worry about who controls your computing or who holds your data. Don't check for a hook hidden inside our service before you swallow it.' In other words, 'Think like a sucker.' I prefer to avoid the term."

These concerns are exactly why Google built its infrastructure on open source software and commodity hardware: It didn't want to be subject to the whims of a specific vendor like Microsoft. Google wanted to control its destiny.

If Google really wants Chrome OS to be more than constrained computing for school kids or employees without any say in the matter, it needs to encourage legal reforms that recognize property rights in the cloud. Tenants in the cloud can be evicted far more easily than real world renters. Until life in the cloud is more secure, possession will continue to be nine-tenths of the law and those with any sense will maintain local servers, as least as a backup. Possession of data will remain a necessity for organizations and individuals that want actual rather than pretend control of their information.


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About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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