Service makes it easier to identify legitimate messages and avoid phishing attacks

September 22, 2010

3 Min Read


CUPERTINO, Calif., Sept. 22 /PRNewswire/ -- Trend Micro, a global leader in Internet content security, and Iconix, Inc., an industry leader in visual email solutions, today announced that Trend Micro will offer a branded version of the Iconix eMail ID solution, worldwide through its service provider partners.

Trend Micro eMail ID Truemark Service marks legitimate email messages with the sender's logo. With this service, email recipients can instantly find messages they care about, and more readily avoid phishing attacks and other malicious email. At the same time, senders of email -- including financial services, governments and healthcare organizations -- can help better protect their brand from spoofing, and ensure higher response rates.

The new service, targeted to both enterprises and service providers, marks legitimate outgoing emails with a distinct graphic that is unique to its sender. It works with most major email programs so that end users can avoid fake messages and find the legitimate ones quickly and respond to them immediately. eMail ID Truemark Service complements other Trend Micro tools and products by operating directly in the email client.

"Besides being an annoyance, spam costs organizations irreplaceable time and money," said Wael Mohamed, senior vice president, global alliances, Trend Micro. "Trend Micro is serious about protecting customers from these dangers, and our core technologies have been top-rated in anti-spam and anti-malware. Our partnership with Iconix complements this leadership, and helps us better protect enterprises and their brands, while helping save time and costs."

"With our product, email recipients can easily tell real from fake email, for thousands of senders," said Bill Ames, vice president of sales for Iconix. "We're proud to be working with Trend Micro, a technology and market leader in email security, to help create a safer and better email experience for senders and recipients alike."


Trend Micro eMail ID Truemark Service is available immediately, directly through Trend Micro. The eMail ID desktop software is available as a free plug-in for consumers from Trend Micro at

About Trend Micro:

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro(TM) Smart Protection Network(TM) infrastructure, a next-generation cloud-client innovation that combines sophisticated cloud-based reputation technology, feedback loops, and the expertise of TrendLabs(SM) researchers to deliver real-time protection from emerging threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit

About Iconix, Inc.

Iconix, Inc. is the leading provider of trusted email identification solutions. ICONIX provides the industry's first visual eMail ID solution for businesses and consumers. The patented Iconix solution enables consumers to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. The Iconix Truemark service is the only standards-based visual authentication solution that works

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