ThreatMetrix Launches TrustDefender Mobile to Help Identify Fraudulent Transactions Originating From Mobile Apps
New software development kit screens for fraud with mobile apps
February 24, 2012
PRESS RELEASE
San Jose, CA – February 20, 2012 - ThreatMetrix™, the fastest-growing provider of integrated cybercrime prevention solutions, announced today the launch of a new mobile software development kit (SDK) that helps identify fraudulent transactions originating from mobile applications. The new product, called TrustDefender™ Mobile, expands on ThreatMetrix’s already established malware detection and cookieless device identification technology for laptops and desktop computers. The same risk-based fraud screening capability that is available to browser-based transactions is now available to mobile applications.
As an embeddable library for smartphone applications, TrustDefender Mobile creates cross- validating device fingerprints based on hardware, operating system and application parameters. It offers ThreatMetrix customers a frictionless experience by embedding risk intelligence into a company’s native mobile applications, and ultimately providing comprehensive fraud screening solution across both browser and mobile application transactions.
“The PC era is in its sunset years and unfortunately smartphones have more limited form factors that make remote device verification difficult,” said Alisdair Faulkner, chief products officer, ThreatMetrix. “The iPhone blocks third-party cookies by default and when Apple released iOS 5, gone was the ability to globally identify a device based on its UDID. TrustDefender Mobile ensures that trusted user device identification and reputation is tightly integrated into a single platform for reducing risk across all web transactions and applications. This additional anonymous machine-level intelligence helps identify suspicious activities, such as when a criminal jailbreaks an iPhone in order to wipe the device’s identity.”
TrustDefender Mobile is introduced during a time when the mobile channel is becoming a hotbed for fraudsters. Enterprise security organizations are still grappling with the increase in the number of unmanaged endpoint devices that are not owned and supported by internal IT. Since many companies are allowing employees to use their own personal mobile device today, confidential company information passes over an unprotected device. There are also personal transactions made on the same device used for work, which if not fully protected, can lead to hacked company information and infiltration, added Faulkner.
Mobile cybercrime is not only a concern for the workplace today, but in a variety of other instances – such as mobile banking and mobile commerce. ThreatMetrix found that over the past year, there has been a 500% increase in mobile transaction volumes.
The results of a joint study with The Ponemon Institute in 2011, “Mobile Payments & Online Shopping Survey of U.S. Consumers,” also revealed the growing popularly – and fraud threat – of mobile transactions. Only 21% of the survey respondents, U.S. consumers who self-reported they are active users of the Internet, said they felt they are completely protected against fraudsters when conducting mobile banking activities in particular.