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T.J. Maxx To Hold 'We Got Hacked' Sale

As part of class-action settlement for one of the most egregious breaches of consumer credit cards in U.S. history, T.J. Maxx plans to hold a special one-day sales event. Seriously?

Andrew Conry Murray

March 14, 2008

1 Min Read

As part of class-action settlement for one of the most egregious breaches of consumer credit cards in U.S. history, T.J. Maxx plans to hold a special one-day sales event. Seriously?After failing spectacularly to protect more than 45 million credit and debit card numbers and other personal data, the TJX Corporation -- the parent company of T.J. Maxx, Marshall's, and other chains -- wants customers to plunk down those cards again.

According to a legal notice issued by the corporation, the company will hold a future one-day sale of 15% off everything in its stores.

I'm sure the marketing team will have its hands full trying to promote this event, so I'd like to help out by suggesting a few slogans:

"We're hacking prices!"

"Now you don't have to go to Vegas to gamble with your credit card!"

"Attention shoppers: Check out our WEPcrack specials in aisle 3."

"If I were you, I'd pay with cash."

About the Author(s)

Andrew Conry Murray

Director of Content & Community, Interop

Drew is formerly editor of Network Computing and currently director of content and community for Interop.

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