Most Consumers "Just Say No" to Posting Vacation Pictures Online, Survey Says

PRESS RELEASE

Tettnang, Germany --- August 09, 2011 – A vast majority of computer users do not post vacation memories via social networks, according to a recent survey by IT security expert Avira. During a June 2011 survey of its customers, overwhelmingly 64 percent of respondents either don’t use social networks in any form to publish vacation information (44%), or they make a conscious decision not to post any vacation pictures or other information on social networks (20.7%). Twenty-two percent of those surveyed share vacation information only with their closest friends, while 13 percent of respondents post all types of information and make it available to everyone.

The vacation information survey was presented to Avira’s website visitors during June, 2011: Summer time is vacation time. Do you share your vacation memories via social networks?

A) 44% - No, I don’t use social networks.

B) 20.7% - No. Where and when I am on vacation has no place on any social network.

C) 22.2% - Yes, but I only share selected content with only with my closest friends.

D) 13.1% - Yes, of course I do. Everything from preparation to the vacation itself including lots of photos and maybe a movie.

- 2,559 respondents with a margin of error of +/- 1.94 percent.

“The battle for information privacy is an ongoing concern, so it is refreshing to see that most of those who responded to our vacation information survey are wise enough not to give out information too liberally about when they are away from their homes or where they’re going,” said Travis Witteveen, COO Market & Operations from Avira. “We know that the bad guys troll the Web for personal information which can be exploited, so it’s a good policy to just say ‘no’ to providing too much personal information on social networking sites.”

About Avira

Avira stands for extreme reliability and internet freedom around the globe.

The company was founded 25 years ago on Tjark Auerbach's promise to "make software that does good things for my friends and family". Because of Avira's security expertise and award-winning antivirus software, today more than 100 million consumers and small businesses live free of spyware, phishing, worms and other internet based threats. The company delivers IT-security protection to computers, servers and networks both directly and in the cloud.