E-Retailers Get Prepared

OXFORD, U.K. -- This week, Britain's shoppers are expected to spend a record £1.145 billion online, the biggest e-sales week this country has ever seen. According to the Interactive Media in Retail Group, internet sales yesterday were set to exceed £180 million in a single day, an all time high and 40% higher than last year's peak of about £131m, on 12 December 2005.

Christmas is the most significant event in the UK's retail calendar with some shops making up to 60% of their annual turnover at this time. This applies to e-retailers too, as Verdict, the UK's leading authority on retailing, has announced that 4.5 per cent of the total spent on Christmas in December alone, will be done online. IMRG predicts that December online sales will top the £3.55 billion mark.

Secerno