DataX Unveils New Advanced Solutions For Mitigating Risk And Lead Fraud

PRESS RELEASE

LAS VEGAS, April 22, 2013 /PRNewswire/ -- Today, DataX [www.DataXLtd.com], the industry-leading real-time credit reporting agency and data verification provider, begins offering clients an advanced feature for assessing risk and preventing lead fraud. By adding FraudScan2.0 to its robust suite of services, DataX, a Selling Source LLC company, now increases a lender's ability to make the most knowledgeable decisions possible when purchasing leads or making loans in the specialty finance market.

By analyzing disparities between IP addresses, time zones and geolocation, in conjunction with user behavior and fraudster behavior, FraudScan2.0 uses a two-part advanced technology system to isolate fraudulent activity before additional verification is required and unnecessary costs are accumulated - resulting in larger profits for lenders.

"Our partnership with Fraudlogix, and iovation Inc., further advances our capabilities to protect lenders and consumers from fraud," said Jessica Tillman, Executive Vice President, Operations for DataX, Ltd. "We are excited to offer this advanced fraud solution and partner with some of the most innovative players in the market."

According to Fraudlogix's Founder, Hagai Shechter, "Addressing a problem of this scope requires tools that can keep pace with the growing sophistication of fraudulent affiliate activity." He adds, "We're able to detect hacker footprints with greater regularity - even as they continue to update their strategies".

About Fraudlogix

With offices in the U.S. and Israel, Fraudlogix is a privately held company that uses proprietary algorithms, internal database cross-checks, and world-class data infrastructure to detect affiliate fraud attempts overlooked by traditional data verification and IP-based systems. For more information, visit http://fraudlogix.com/

About DataX Ltd.

DataX, Ltd., a Selling Source, LLC company, specializes in developing industry-leading risk management services. With the most advanced Credit Reporting bureau in the market, DataX offers its clients a uniquely sophisticated, cost effective approach to fraud prevention and risk management.

For more information, visit www.DataXLtd.com.

About Selling Source, LLC

Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over