Datablink Launches Operations, Offers Unique Technology Aimed at Simplifying User Authentication and Fighting Online Transaction Fraud

Merger with Brazil-based BRToken creates company operating under the Datablink name with headquarters in Tysons Corner, Virginia and offices in Brazil

November 24, 2014

3 Min Read


TYSONS CORNER, Va., Nov. 24, 2014 /PRNewswire/ -- Datablink Inc., a global provider of advanced authentication and fraud prevention solutions, today announced the launch of operations following its merger with Brazil-based BRToken, a seven-year veteran in the user authentication and transaction signing space. The merged companies now operate as Datablink.

Datablink sees traditional token technology as out of date, inconvenient and vulnerable to today's advanced threats. Through unique mobile solutions and patented technology from BRToken that allows devices to read on-screen blinking patterns as a form of authenticating a user or verifying transaction data, Datablink's line of advanced authentication and transaction signing solutions offer unmatched security and the industry's greatest ease of use.

Why Datablink is Different
Whether it's a Datablink physical device or mobile app, it requires the physical presence of the authenticator for user operation while employing easy-to-use challenge and response techniques. No other vendor offers this level of ease of use.

Datablink's physical devices create a secure channel with the backend of an organization. It enables advanced authentication and financial transaction signing by reading a blinking image and generating a one-time use challenge and response-based dynamic password or signature. The user simply presses the lower button to enter the reading mode, points the sensor in the direction of a blinking image on the computer or other screen, and confirms that the displayed transaction values are correct. An electronic signature is then created.

Datablink's mobile apps allow users to receive a notification on their phone (push notification) that includes their authentication attempt approval request or transaction details as well as a request for verification. Verifying the transaction details will automatically be communicated to the back end and the transaction will be approved or refused. If no data channel is available, the user can use their Datablink app to capture a QR Code with their phone's camera, displaying the authentication challenge or transaction details on the phone screen. The user confirms and validates the transaction, generating an electronic signature.

"We are pleased to announce the launch of Datablink as well as our U.S. headquarters in Tysons Corner, Virginia," said Shlomi Yanai, President and CEO. "Datablink offers a powerful combination of technology and skilled leadership within the IT security space. We see great opportunities to build upon the success that BRToken has seen in Latin America and look to expand the use of Datablink's advanced authentication and transaction signing solutions worldwide."

Alexandre Cagnoni, who previously served as BRToken's director of technology, now serves as Datablink's CTO. Cesar Lovisaro, who previously served as BRToken's commercial director, now serves as Datablink's vice president of strategic accounts. Fernando Lau now serves as the company's director of operations.

About Datablink
Datablink Inc. is a global provider of advanced authentication and transaction signing solutions. Banks and enterprises around the globe rely on Datablink's innovative out-of-band technology to protect millions of online users and transactions every day. Offering unmatched flexibility and ease of use, Datablink's physical devices and mobile apps are uniquely simple, yet powerfully secure. Founded in 2014, Datablink is privately held and headquartered in Tysons Corner, Virginia. Visit

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