Data Sharing, Added Security Steps Drive Consumers to Shop Elsewhere
A new survey finds most shoppers will stop a transaction if asked for too much personal information or to complete many security steps.
Consumers don’t have much patience online and will abandon a brand if they aren't able to balance convenience and privacy, new research shows.
A survey from Ping Identity finds 77% of consumers say they have abandoned or stopped creating an online account for a variety of reasons, including being asked to provide too much personal information (40%), needing too much time to enter info (33%), and too many security steps (29%).
The research also finds 56% have abandoned an online service when logging in was too frustrating and 63% are likely to leave an online service for a competitor who makes it significantly easier to authenticate their identity.
Other highlights include:
44% admit to weak password practices, including making a minor change to an old password (29%) or reusing a password from another account (15%)
72% have manually adjusted their profile settings to control privacy
60% have dropped an account over privacy concerns
The full details of the survey can be found here.
About the Author(s)
You May Also Like
Key Findings from the State of AppSec Report 2024
May 7, 2024Is AI Identifying Threats to Your Network?
May 14, 2024Where and Why Threat Intelligence Makes Sense for Your Enterprise Security Strategy
May 15, 2024Safeguarding Political Campaigns: Defending Against Mass Phishing Attacks
May 16, 2024Why Effective Asset Management is Critical to Enterprise Cybersecurity
May 21, 2024
Black Hat USA - August 3-8 - Learn More
August 3, 2024Cybersecurity's Hottest New Technologies: What You Need To Know
March 21, 2024