Data Sharing, Added Security Steps Drive Consumers to Shop Elsewhere

A new survey finds most shoppers will stop a transaction if asked for too much personal information or to complete many security steps.

Dark Reading Staff, Dark Reading

September 21, 2021

1 Min Read

Consumers don’t have much patience online and will abandon a brand if they aren't able to balance convenience and privacy, new research shows.

A survey from Ping Identity finds 77% of consumers say they have abandoned or stopped creating an online account for a variety of reasons, including being asked to provide too much personal information (40%), needing too much time to enter info (33%), and too many security steps (29%).

The research also finds 56% have abandoned an online service when logging in was too frustrating and 63% are likely to leave an online service for a competitor who makes it significantly easier to authenticate their identity.

Other highlights include:

  • 44% admit to weak password practices, including making a minor change to an old password (29%) or reusing a password from another account (15%)

  • 72% have manually adjusted their profile settings to control privacy

  • 60% have dropped an account over privacy concerns

The full details of the survey can be found here.

About the Author(s)

Dark Reading Staff

Dark Reading

Dark Reading is a leading cybersecurity media site.

Keep up with the latest cybersecurity threats, newly discovered vulnerabilities, data breach information, and emerging trends. Delivered daily or weekly right to your email inbox.

You May Also Like

More Insights