CallingID Launches Facebook, LinkedIn And Twitter Privacy Protection Tool

PRESS RELEASE

January 28, 2014 – Tel Aviv, Israel – CallingID, a leading safe-browsing software provider, announced today at the CyberTech Israel conference the launch of MyFacePrivacy, a free social-network privacy protection tool.

MyFacePrivacy analyzes a users' Facebook, LinkedIn and Twitter privacy settings and helps them choose, and then implement, an easily understandable and tailored privacy policy that will prevent them from unintentionally exposing private information, posts, photos and activities to unwanted people and from applications that may use this information inappropriately.

"With over 65 different settings that need to be customized to protect information on Facebook, plus over 20 on LinkedIn and Twitter, keeping information away from unwanted users is more challenging today than it has ever been," said Yair Nissan, Executive Vice President of CallingID. "The team at CallingID has built MyFacePrivacy to address this challenge and beta testing has already proven our product to be very effective at helping users better 'privatize' their social networking experiences."

The necessity for a product such as MyFacePrivacy was highlighted to the CallingID team, when in pre-development testing, only 10% of study participants were able to successfully define the strictest privacy settings for the same Facebook account. Moreover, those participants who did successfully define the strictest privacy settings managed to do so only after three hours of research.

The software can be downloaded from www.myfaceprivacy.com and includes a built-in parental control feature to ensure that children are not exposed to inappropriate content. It is the only available external application that can read and update an individual's privacy policy settings.

In addition to MyFacePrivacy, CallingID's suite of safe-browsing solutions includes Link Advisor 2.0, SafeSearch, MultiSearch and Safe LogIn. The company's customers include some of the world's largest desktop security companies as well as leading ISPs.

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About CallingID

CallingID's suite of software solutions and value added ISP services have been protecting millions of consumers from phishing, fraud, identity-theft and web attacks since 2004. In addition to providing a safe browsing experience for end-users, CallingID's safe-search and multi-search solutions provide novel opportunities to monetize software. For more information, please visit www.callingid.com or join the community at https://www.facebook.com/MyFacePrivacy