ActivIdentity Unveils New Brand

New corporate identity aimed to underscore company's ability to secure a person's identity when interacting digitally

September 16, 2009

4 Min Read


ActivIdentity Corporation (NASDAQ: ACTI), a global leader in strong authentication and credential management, today unveiled a new corporate identity to underline its leading position as a provider of security software and services to confidently establish a person's identity when interacting digitally.

Since April 2008, the new ActivIdentity management team has been driving the transformation of the company, resulting in increased customer awareness and enhanced financial performance at a time when many competitors are struggling. The launch of the new corporate identity marks a significant milestone in the history of ActivIdentity and further signifies the company's growth, evolving business model, and strong commitment to its customers and partners. The new ActivIdentity brand symbolizes trust, confidence, innovation and leadership -- qualities that ActivIdentity has earned over time, that have made it successful, and that distinguish the company as a preferred vendor in the marketplace.

"Our repositioning effort is geared towards educating the market about strong authentication and credential management solutions to address fundamental challenges of many IT organizations, and changing the public's perception of ActivIdentity as a smart card and token provider," said Grant Evans, chairman and chief executive officer of ActivIdentity. "Our year-over-year growth shows that our efforts are paying off and that more organizations are looking to ActivIdentity for products to defend against security threats and identity fraud."

Evans sees the company's new market positioning and refocused product and service choices as the foundation for sustained growth. "It is therefore fitting that our market-leading reputation for strong authentication and credential management are reflected in a new corporate logo that better represents our modernity, focus, and confidence in our future," added Evans.

The launch of the new corporate identity is timed to coincide with the rollout of a new mission and vision statement, revamped positioning and messaging, and company website. The new company logo emphasizes the company's core focus and business offering with a stylized magnifying glass focusing in on the letters "I" and "D." This focal point represents the core function of ActivIdentity products -- credential verification through strong authentication. The new identity reinforces the ActivIdentity vision and mission and gives the company a unique and recognizable look to move forward.

About ActivIdentity ActivIdentity Corporation (NASDAQ: ACTI) is a global leader in strong authentication and credential management, providing solutions to confidently establish a person's identity when interacting digitally. For more than two decades the company's experience has been leveraged by security-minded organizations in large scale deployments such as the U.S. Department of Defense, Nissan, and Saudi Aramco. The company's customers have issued more than 100 million credentials, securing the holder's digital identity. ActivIdentity is headquartered in Silicon Valley, California. For more information, visit ActivIdentity is a registered trademark in the United States and/or other countries. All other trademarks are the property of their respective owners in the United States and/or other countries. Safe Harbor Statement The statements in this press release that are not historical facts are forward-looking statements that involve risks and uncertainties. These risks and uncertainties include risks relating to our history of losses and need for revenue growth and cost containment, the integration of acquired business and technologies, the variability of our quarterly results, and other risks identified under the caption "Risk Factors" in our most recent Annual Report on Form 10-K, and in subsequent Quarterly Reports on Form 10-Q, which are filed with the United States Securities and Exchange Commission (SEC). There can be no assurance that we will achieve targeted levels of revenues for fiscal 2009 or that our strategic initiatives will result in the anticipated benefits. Copies of our SEC filings, which have more information about these and other risks, are available from the Company and on the SEC website at Actual results, events and performance may differ materially from our forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company disclaims any intention to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Press Contact:

Corporate Torsten George Vice President, Worldwide Marketing ActivIdentity T +1 510.745.6310 [email protected]

Business Press Kimberly Uberti The Bohle Company T +1 310.721.6850 [email protected]

Trade Press Dan Chmielewski Madison Alexander PR T +1 714.832.8716 [email protected]

Investor Contact:

Jacques Kerrest Chief Financial Officer ActivIdentity T +1 510.574.1792 [email protected]

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