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Survey Says 66% Of Consumers Won't Work With Breached Companies

Customers are willing to take risks online yet hold businesses responsible for protecting their data.

A global survey by Gemalto finds that despite being aware of online security risks, customers continue to take chances but expect protection from businesses that handle their data - despite only 29% believing that companies will protect their data seriously and 58% fearing a future data breach.

Of the more than 9,000 consumers surveyed, 66% say they will not work with companies that were breached. Around 80% use social media, even though 59% are aware of its risks. Some 87% use online banking, while 34% say they are aware of the risk.

The study also found that financial data breach has impacted 21% of the respondents, with 36% of them blaming the breach on the website, and 27% on the breached company.

Jason Hart of Gemalto says businesses should educate consumers on data-protection steps they are taking. "Implementing and educating about advanced protocols like two-factor authentication and encryption solutions should show consumers that the protection of their personal data is being taken very seriously," he said.

Read full survey here.

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