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Dedupe's Big Week

<a href="http://www.byteandswitch.com/document.asp?doc_id=151280">Data Domain and Quantum get smacked around</a> pretty good over how "in-line" their products really are. <a href="http://searchdatabackup.techtarget.com/news/article/0,289142,sid187_gci1310276,00.html">IBM bought Diligent</a>. And deduplication-come-latelies ExaGrid and FalconStor add new gear to the mix. Geez, maybe there <i>really</i> is a market here.

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Data Domain and Quantum get smacked around pretty good over how "in-line" their products really are. IBM bought Diligent. And deduplication-come-latelies ExaGrid and FalconStor add new gear to the mix. Geez, maybe there really is a market here.Not that there was ever much question about that. Data deduplication, which really began to hit its stride about 18 months ago, is a backup technique that jettisons redundant files so they're only backed up once. While vendors have gone a little nuts with the marketing and promised compression ratios as outrageous of 20-to-1, users report actual results in the neighborhood of 4-to-1 to 10-to-1, plenty good enough to justify shelling out for dedupe products.

Some worried that dedupe might have a similar trajectory -- and untimely demise -- as continuous data protection (CDP). The snapshotting technology was all the rage about the time dedupe hit the market, only to fizzle when too few users materialized for the sub-second replication technology that also was expensively priced. Recall CDP pioneer and VC darling Revivio limping along till it was acquired by Symantec for a reported $20 million, less than half its $55 million funding.

Dedupe doesn't come with gold-plated pricing; its timesaving benefits make it easier to cost-justify, and storage vendors have been quick to jump on its "green" qualities and lower electrical powering costs.

Whether the Diligent acquisition signals more deals and consolidation is not a sure thing. EMC so far has been content to sign dedupe partnerships with everyone under the sun. NetApp appears to be going the homegrown route. Hitachi Data Systems has a partnership with Diligent, and who knows where Hewlett-Packard is with its dedupe thinking. Just don't be too surprised when one of these top-tier vendors snaps up Data Domain or Quantum or maybe even FalconStor. That's not any wishful thinking or investor whispering -- just markets behaving like markets.

About the Author(s)

Terry Sweeney, Contributing Editor

Contributing Editor

Terry Sweeney is a Los Angeles-based writer and editor who has covered technology, networking, and security for more than 20 years. He was part of the team that started Dark Reading and has been a contributor to The Washington Post, Crain's New York Business, Red Herring, Network World, InformationWeek and Mobile Sports Report.

In addition to information security, Sweeney has written extensively about cloud computing, wireless technologies, storage networking, and analytics. After watching successive waves of technological advancement, he still prefers to chronicle the actual application of these breakthroughs by businesses and public sector organizations.


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