7 Hidden Social Media Cyber-Risks for Enterprises7 Hidden Social Media Cyber-Risks for Enterprises
Leaning on social media to amplify your company's brand? Here's a look at the emerging cybersecurity risks that can arise from TikTok, LinkedIn, Twitter, and other platforms.
October 27, 2022
Whether they use it to amplify the brand, recruit new employees, advertise new products, or even sell directly to consumers, corporate brands love social media.
According to recent figures, brand advertising on social media is up by 53% in the last year, and that's not accounting for further investments that brands are making in developing and distributing content. They're pushing viral videos, funny memes, podcasts, written material, and more to increase engagement with their customers.
And brands are doing it across not only the old reliable social networks like Facebook and Twitter, but also emerging platforms like TikTok.
In fact, according to another recent study, in 2022 marketers are expanding their horizons, with their increased content investments focused on areas like live streaming, long-form and short-form video content, virtual reality and augmented reality content, experimental content, and live audio chat rooms. The top platforms they're focused on most for increasing spending are now TikTok, Instagram, YouTube, and LinkedIn.
With the broadening of these social-media marketing strategies comes more risk. Whether an organization uses social media to amplify its brand, or its executives and employees leverage social channels to bolster their professional and personal brands, these marketing platforms are a breeding ground for a wide range of cyberattacks and scams, including in the areas of artificial intelligence, deepfakes, and biometrics.
Cybercriminals, fraudsters, spies, and activists work around the clock to take advantage of emerging attack surfaces that arise from enterprise use of social media. Here are just a few avenues that organizations may overlook when they double-down on their social media investments.
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