Risk
1/15/2013
05:29 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Meet Facebook's Graph Search Tool

Facebook downplays Google as competitor as it launches "internal" search tool that helps you find people, photos, places and interests inside Facebook using established privacy settings.

Facebook's 2012 Highs And Lows
Facebook's 2012 Highs And Lows
(click image for larger view and for slideshow)
Facebook on Tuesday introduced an internally-focused social search engine called Graph Search as a way to help people make connections within Facebook's user-defined privacy settings.

Speaking before several dozen members of the media at his company's Menlo Park, Calif., headquarters, Facebook CEO Mark Zuckerberg emphasized that Graph Search had been built with privacy in mind.

"The search we wanted to build is privacy-aware," he said. "...You can only search for content that has been shared with you."

Zuckerberg described Graph Search as "a completely new way for people to get information on Facebook" and said it represented one of Facebook's three pillars, the other two being Timeline and News Feed.

[ A library limited to e-readers? Believe it: A Digital Public Library Without Paper Books. ]

For example, the Graph Search, "friends who like Star Wars and Harry Potter," would return a list of friends who have "liked" each of those movies (among other search signals) in a context that has not been hidden through Facebook's privacy controls.

Graph Search might improve privacy for Facebook users because it brings new privacy tools to help people understand who can view the content they've shared and to restrict access to that content. For example, Facebook is providing a way to untag photos in which you have been tagged, along with a way to contact people who have tagged you in their photos to request a photo's removal.

At the same time, the availability of Graph Search could make privacy more of a liability. It might encourage Facebook users to share more information about themselves and their affinities, in order to make social search more useful for their friends and for themselves. Being invisible on Facebook could impose an opportunity cost.

For example, Tom Stocky, director of product management at Facebook, suggested that Graph Search could be useful for recruiting. He demonstrated how the service could be used to find connections who had been both product managers and startup founders, on the belief that those who found companies have a talent for product management.

Graph Search

If recruiting through Facebook becomes popular, as it is on social networks such as LinkedIn, Facebook users might feel pressure to disclose more information about their accomplishments and past employment in order to increase their visibility to those who might be hiring.

Graph Search is being rolled out gradually, and is being offered in what Zuckerberg characterized as a "limited beta." Facebook users who visit facebook.com/graphsearch will be presented with the option to join a waiting list to try the service.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Melanie Rodier
50%
50%
Melanie Rodier,
User Rank: Black Belt
1/17/2013 | 9:11:26 PM
re: Meet Facebook's Graph Search Tool
"Tom Stocky, director of product management at Facebook, suggested that Graph Search could be useful for recruiting." I would think that LinkedIn is still going to be much more useful for this. I don't know how many people actually list their job experience on Facebook, whereas that's a large part of what Linkedin is for...I'm sure Facebook would like to compete in that space too, but it seems a bit of a stretch. At least for now.
Verdumont Monte
50%
50%
Verdumont Monte,
User Rank: Apprentice
1/16/2013 | 9:54:23 PM
re: Meet Facebook's Graph Search Tool
One interesting fact - Right now this search is not working as intended.. For example, if I try to locate my friends in the town I live in, this search is returning people who has clearly mentioned other town in their info. Query I used is "My friends who live in <cityname>" I guess it might look into their history (may be they had lived in my town a long back) and return the results..</cityname>
Register for Dark Reading Newsletters
White Papers
Cartoon
Current Issue
Dark Reading, September 16, 2014
Malicious software is morphing to be more targeted, stealthy, and destructive. Are you prepared to stop it?
Flash Poll
Video
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2014-5316
Published: 2014-09-21
Cross-site scripting (XSS) vulnerability in Dotclear before 2.6.4 allows remote attackers to inject arbitrary web script or HTML via a crafted page.

CVE-2014-5320
Published: 2014-09-21
The Bump application for Android does not properly handle implicit intents, which allows attackers to obtain sensitive owner-name information via a crafted application.

CVE-2014-5321
Published: 2014-09-21
FileMaker Pro before 13 and Pro Advanced before 13 does not verify X.509 certificates from SSL servers, which allows man-in-the-middle attackers to spoof servers and obtain sensitive information via a crafted certificate. NOTE: this vulnerability exists because of an incorrect fix for CVE-2013-2319...

CVE-2014-5322
Published: 2014-09-21
Cross-site scripting (XSS) vulnerability in the Instant Web Publish function in FileMaker Pro before 13 and Pro Advanced before 13 allows remote attackers to inject arbitrary web script or HTML via unspecified vectors. NOTE: this vulnerability exists because of an incorrect fix for CVE-2013-3640.

CVE-2014-6602
Published: 2014-09-21
Microsoft Asha OS on the Microsoft Mobile Nokia Asha 501 phone 14.0.4 allows physically proximate attackers to bypass the lock-screen protection mechanism, and read or modify contact information or dial arbitrary telephone numbers, by tapping the SOS Option and then tapping the Green Call Option.

Best of the Web
Dark Reading Radio