Risk
12/15/2008
04:17 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google No Longer Among Top 20 Most Trusted Companies For Privacy

A consumer-opinion survey found that Apple, Facebook, Yahoo, and other companies outranked Google in trustworthiness and protection of personal information.

Google is no longer ranked among the top 20 most trusted companies for privacy, but Apple, Facebook, and Yahoo for the first time are.

On Monday, the Ponemon Institute, a privacy and information security research company, and Trust-e, a privacy certification service, released their annual "Most Trusted Companies For Privacy" survey.

The study sought opinions from 6,486 U.S. adult consumers about which companies they thought were most trustworthy and did the best job protecting personal information.

Google ranked 10 in the Ponemon/Trust-e surveys conducted in 2007 and 2006. The company didn't comment on why public perception may have changed, but said that user trust remains critical to its business.

"In our quickly evolving business environment, ensuring that we earn and keep our users' trust is an essential constant for building the best possible products," a Google spokesperson said in an e-mailed statement. "We work hard to earn and keep that trust with a long-standing commitment to protect to the privacy of our users' information. The bedrock of our privacy philosophy is to be transparent about our approach to privacy and to give users meaningful control, and we continue to work to put these principles into practice and improve user privacy."

The top 20 companies for 2008 -- 23 actually, due to three ties -- are: 1) American Express; 2) eBay; 3) IBM; 4) Amazon; 5) Johnson & Johnson; 6) Hewlett Packard and U.S. Postal Service; 7) Procter & Gamble; 8) Apple; 9) Nationwide; 10) Charles Schwab; 11) USAA; 12) Intuit; 13) WebMD; 14) Yahoo; 15) Facebook; 16) Disney and AOL; 17) Verizon; 18) FedEx; 19) US Bank; 20) Dell and eLoan.

However, such ratings should be viewed with some skepticism. As last year's survey explained, "... the consumer ratings may not reflect at all the actual privacy practices of the company and its good effort to protect the personal information of its customers and employees. Further, what a company does in the area of privacy and data protection can be invisible to the customer until he or she experiences a data breach and seeks redress or has a question that needs to be answered."

Indeed, the presence in the top 20 this year of Facebook, despite the outcry it faced over the privacy implications of its Beacon advertising system late last year and earlier this year, suggests popularity may weigh more heavily in the rankings than actual practices.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Current Issue
Five Emerging Security Threats - And What You Can Learn From Them
At Black Hat USA, researchers unveiled some nasty vulnerabilities. Is your organization ready?
Flash Poll
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2013-7445
Published: 2015-10-15
The Direct Rendering Manager (DRM) subsystem in the Linux kernel through 4.x mishandles requests for Graphics Execution Manager (GEM) objects, which allows context-dependent attackers to cause a denial of service (memory consumption) via an application that processes graphics data, as demonstrated b...

CVE-2015-4948
Published: 2015-10-15
netstat in IBM AIX 5.3, 6.1, and 7.1 and VIOS 2.2.x, when a fibre channel adapter is used, allows local users to gain privileges via unspecified vectors.

CVE-2015-5660
Published: 2015-10-15
Cross-site request forgery (CSRF) vulnerability in eXtplorer before 2.1.8 allows remote attackers to hijack the authentication of arbitrary users for requests that execute PHP code.

CVE-2015-6003
Published: 2015-10-15
Directory traversal vulnerability in QNAP QTS before 4.1.4 build 0910 and 4.2.x before 4.2.0 RC2 build 0910, when AFP is enabled, allows remote attackers to read or write to arbitrary files by leveraging access to an OS X (1) user or (2) guest account.

CVE-2015-6333
Published: 2015-10-15
Cisco Application Policy Infrastructure Controller (APIC) 1.1j allows local users to gain privileges via vectors involving addition of an SSH key, aka Bug ID CSCuw46076.

Dark Reading Radio
Archived Dark Reading Radio
Cybercrime has become a well-organized business, complete with job specialization, funding, and online customer service. Dark Reading editors speak to cybercrime experts on the evolution of the cybercrime economy and the nature of today's attackers.