Operations // Identity & Access Management
3/5/2014
01:06 PM
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Yahoo Unfriends Facebook, Google Sign-In

Yahoo drops third-party logins, will soon require Yahoo IDs.

10 Famous Facebook Flops
10 Famous Facebook Flops
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If you use your Google or Facebook credentials to sign into Yahoo services, you'll soon be out of luck: The company said it will end this process and require everyone to use a Yahoo ID instead.

"Yahoo is continually working on improving the user experience," a Yahoo spokesperson said in a statement. "This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone."

Yahoo will make the change gradually, and has already begun with Yahoo Sports Tourney Pick 'Em, a service for college basketball fans, just in time for March Madness. Other popular Yahoo services on deck include photo-sharing site Flickr and Fantasy Sports. Yahoo did not provide a timetable for when these and its other Web properties would make the switch.

[Some Yahoo users got more than they bargained for. Read Yahoo Recycled Emails: Users Find Security Surprises.]

Former Yahoo CEO Carol Bartz opened Yahoo services to people using third-party credentials in 2011 to tap into competitors' enormous user bases with hopes of increasing traffic to the company's own sites. Current Yahoo CEO Marissa Meyer's reversal of this sends a clear message: Yahoo plans to focus on personalization to improve user experience, and ultimately, advertising.

That message has rung true in a number of changes Meyer has seen through since she joined Yahoo in 2012. In the last two years, the company has launched redesigns of Yahoo Mail and Yahoo Finance. It also announced a number of acquisitions and initiatives at CES, including news summary app Yahoo News Digest, image-heavy websites Yahoo Tech and Yahoo Food, and reworked advertising offerings.

Yahoo also launched a controversial recycled email program last year, which reassigned Yahoo IDs that had been dormant for more than a year. Recipients of these recycled email addresses reported receiving personal messages -- such as phone bills, bank account statements, and social network login information -- intended for the former email account holder. Yahoo later launched a Not My Email button to return such email.

Because Yahoo will soon require all users to sign in with a Yahoo ID, you have two options: You can sign up for a new one on its main login page or you can attempt to revive an old login you may have once had.

If you discover that your old Yahoo username was recycled, you can still try to claim it. Visit watchlist.yahoo.com, where you can enter up to five Yahoo usernames. Be sure to enter your former username in the top spot. If no one has claimed your old login, Yahoo will reassign it to you. If someone has claimed it, you're out of luck. Yahoo will place you on a wait list for three years should the current user abandon it. Yahoo will charge you $1.99 for this service.

Engage with Oracle president Mark Hurd, NFL CIO Michelle McKenna-Doyle, General Motors CIO Randy Mott, Box founder Aaron Levie, UPMC CIO Dan Drawbaugh, GE Power CIO Jim Fowler, and other leaders of the Digital Business movement at the InformationWeek Conference and Elite 100 Awards Ceremony, to be held in conjunction with Interop in Las Vegas, March 31 to April 1, 2014. See the full agenda here.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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RedstoneTech
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RedstoneTech,
User Rank: Apprentice
3/21/2014 | 7:50:27 PM
Who cares?
I spend about 80% of my waking life  either my computer or a customer's and Ive not used "Yay-hoo" services in about 10 years. Even when a customer has it as their home page ot takes about 3 seconds to type "goo" into the address bar, click google.com and have the page in front of me.

Yahoo is irrelevant.
LoisS928
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LoisS928,
User Rank: Apprentice
3/16/2014 | 4:14:34 AM
LOSING FRIENDS
Yahoo is "unfriending" many thousands of ordinary people like me.  I am a self-taught retiree but even though I have been using computers since 1987 & coping with all the changes since then. However, I cannot cope with Yahoo any more. I never know if it is my PC, my Server or Yahoo because I cannot open any Yahoo links to see if Yahoo Australia is down AGAIN. So once bitten, twice shy if you get my meaning.
Madhava verma dantuluri
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Madhava verma dantuluri,
User Rank: Apprentice
3/11/2014 | 11:29:05 PM
What
I dont understand what Yahoo is trying to achieve by this. May be to compete with other two giants who had overthrown into large scale now.
gladiusmeythesa
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gladiusmeythesa,
User Rank: Apprentice
3/10/2014 | 11:03:51 AM
What a bunch of crap.
"that had been dormant for more than a year."

Try three months.

Why no mention of their dropping ymail and rocketmail addresses? It happened as part of disabling the third party logins.

Why no mention of their requiring a cell phone to make an account now?

Why no mention of their asking for Government ID to reset an account and their refusal to say what they do with it? You do remember the July 2012 breach don't you? The hundreds of thousands of accounts they lost.

I could go on but big, general tech sites like this are all the same.

Yahoo isn't throwing you any pennies for anything. Yahoo hasn't been relevant for over a decade. But you write about their 'new' services no one will use while overlooking all the stuff they've closed down.
Li Tan
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Li Tan,
User Rank: Apprentice
3/6/2014 | 12:39:08 AM
Re: Will they lose users?
I do agree your point - this new policy will affect casual/neutral users. Nobody will like extra trouble to memorize additional credentials except that he/she is a fan for Yahoo. For majority of user communities, the convenience still has higher priority. At least I always try to avoid register additional IDs/passwords.:-)
Kristin Burnham
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Kristin Burnham,
User Rank: Apprentice
3/5/2014 | 8:51:02 PM
Will they lose users?
When I wrote the story about Yahoo's recycled email debacle, I was surprised by how many die-hard Yahoo fans are out there. (They may not be on this thread, but they're out there!) None of them, of course, will be affected by these changes. But like Laurianne said, it's the other group of casual users that Yahoo risks losing. People just don't want another login to keep track of. Is there enough value in Yahoo's services for people to sign up?
Thomas Claburn
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Thomas Claburn,
User Rank: Moderator
3/5/2014 | 4:39:24 PM
Re: Marissa Meyers is a disaster for users
In order to want a Yahoo ID, I first have to be convinced there are some Yahoo services I want to use.
Laurianne
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Laurianne,
User Rank: Apprentice
3/5/2014 | 3:59:42 PM
Yahoo's Tough Call
At a time when people want fewer IDs, not more, this will be a tough sell for Yahoo. Anyone want to share experiences seeking recycled Yahoo email addresses?
Feudi
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Feudi,
User Rank: Apprentice
3/5/2014 | 3:20:42 PM
Re: Marissa Meyers is a disaster for users
I logged in with Facebook to post this comment...and isn't THAT the point?  I stopped using Yahoo when it stopped using Facebook to allow logins.  DUH!  Marissa Mayer might be smokin' hot, but she is killing Yahoo.
Ariella
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Ariella,
User Rank: Apprentice
3/5/2014 | 2:37:47 PM
Re: Marissa Meyers is a disaster for users
Years ago I set up a Yahoo email. I only use it for some Yahoo groups when I want to post, which is rather rare. Anyone who hopes to reach me via that email is out of luck.
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