Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Vulnerabilities / Threats

1/21/2011
02:58 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Acknowledges Web Spam Complaints

Low-quality content has some Internet users worried about the relevance of Google search results.

Google on Friday tried to quell grumblings about the quality of its search results.

In recent months, prominent bloggers and tech news sites have noted many instances in which Google searches returned poor results. Programmer Jeff Atwood, who runs the popular Coding Horror blog, characterized the volume of complaints as "deafening" lately.

The issue is Web spam. Google principle engineer Matt Cutts, who runs Google's Web spam team, defines Web spam as "the junk you see in search results when Web sites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines."

Web spam is a critical issue for Google, perhaps to the point that it imperils Google's search business. If low-quality content continues to find prominent placement in Google's search results and generates enough revenue -- through Google ads, third-party ads, or direct sales -- to fund further Web spam creation, users will slowly but surely turn to other means of content discovery. Social search is often mentioned as a contender in this scenario, which explains why the rise of Facebook has Google worried.

What makes Web spam particularly pernicious is that it's not as easy to identify as malware. Web spam runs the gamut, from blatant attempts to trick Google with unlawfully copied content and repeated search keywords to low-quality writing produced by so-called "content farms."

Cutts's response to the growing chorus of criticism is simultaneously to deny the accuracy of the complaints and to offer assurance that further steps to stamp out Web spam are being taken. Google's search quality is "better than it has ever been in terms of relevance, freshness and comprehensiveness," he insists, even as he acknowledges there has been "a slight uptick of spam in recent months," which Google's engineers are addressing.

Cutts cites a number of steps Google has taken to beat back Web spam, to identify hacked sites, and to alter its search algorithm to deemphasize low-quality Web sites. And he stresses the fact that being a Google advertising client doesn't buy a better search rank.

Cutts concedes that Google can and should do better, even as he suggests that users' perception of the prevalence of Web spam may be the result of "skyrocketing expectations."

The trouble is that Web spammers are trying to do better too.

If Google is to prevail, it may have to look beyond the security arms race, where stalemates rather than victories seem to be the norm, and forgo some ad revenue in order to starve the content farms that feed from Google's trough.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
News
Inside the Ransomware Campaigns Targeting Exchange Servers
Kelly Sheridan, Staff Editor, Dark Reading,  4/2/2021
Commentary
Beyond MITRE ATT&CK: The Case for a New Cyber Kill Chain
Rik Turner, Principal Analyst, Infrastructure Solutions, Omdia,  3/30/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-2509
PUBLISHED: 2021-04-17
A command injection vulnerability has been reported to affect QTS and QuTS hero. If exploited, this vulnerability allows attackers to execute arbitrary commands in a compromised application. We have already fixed this vulnerability in the following versions: QTS 4.5.2.1566 Build 20210202 and later Q...
CVE-2020-36195
PUBLISHED: 2021-04-17
An SQL injection vulnerability has been reported to affect QNAP NAS running Multimedia Console or the Media Streaming add-on. If exploited, the vulnerability allows remote attackers to obtain application information. QNAP has already fixed this vulnerability in the following versions of Multimedia C...
CVE-2021-29445
PUBLISHED: 2021-04-16
jose-node-esm-runtime is an npm package which provides a number of cryptographic functions. In versions prior to 3.11.4 the AES_CBC_HMAC_SHA2 Algorithm (A128CBC-HS256, A192CBC-HS384, A256CBC-HS512) decryption would always execute both HMAC tag verification and CBC decryption, if either failed `JWEDe...
CVE-2021-29446
PUBLISHED: 2021-04-16
jose-node-cjs-runtime is an npm package which provides a number of cryptographic functions. In versions prior to 3.11.4 the AES_CBC_HMAC_SHA2 Algorithm (A128CBC-HS256, A192CBC-HS384, A256CBC-HS512) decryption would always execute both HMAC tag verification and CBC decryption, if either failed `JWEDe...
CVE-2021-29451
PUBLISHED: 2021-04-16
Portofino is an open source web development framework. Portofino before version 5.2.1 did not properly verify the signature of JSON Web Tokens. This allows forging a valid JWT. The issue will be patched in the upcoming 5.2.1 release.