PRESS RELEASE

MINNEAPOLIS, Sept. 14, 2011 /PRNewswire-USNewswire/ -- Rust Consulting and Identity Theft 911 have announced a partnership that will provide companies with a trusted advisor in navigating the data breach and data security landscape. This comprehensive data breach offering combines the expert knowledge of Identity Theft 911 and the rapid scalability of Rust Consulting. The partnership includes everything from breach avoidance and risk mitigation through response and resolution. Together, they present their joint offering at the 2011 IAPP Privacy Academy in Dallas September 14-16 in booth 19.

The randomization and sophistication of attacks means that no one industry or type of business is immune from a data breach. The risk is expanding as "hactivists" and other groups hack into systems for notoriety, not just financial gain. According to The Digital Forensics Association's annual data breach report, there was a known disclosure of 806.2 million records in 3,765 data loss incidents from 2005 through 2010. Although there are many possible causes for a data breach, they most often result from employee negligence or a lost or stolen electronic device. All businesses that handle or store private business, customer, patient or employee data are susceptible.

Identity Theft 911's knowledge base contains certified fraud specialists and trained experts with decades of experience to advise customers on breach avoidance tactics and resolution services. Rust Consulting adds the capability to manage large, complex breaches through scalable resources and a multilingual staff. Both firms have a demonstrated commitment to personalized, expert client service. Together, businesses can enjoy a one-stop, turnkey data breach avoidance and response solution – everything from data risk and data security management planning to response activities like notification services and support center personnel; identity fraud monitoring for potential breach victims; and fraud resolution services.

"The volume and complexity of breaches has significantly changed the data security landscape. No company can be sure they'll never have a breach; in fact, it's not a matter of 'if,' but 'when,'" said Matt Cullina, CEO, Identity Theft 911.

"This partnership combines the expertise and scalability of two seasoned businesses to offer a Comprehensive Reputation Management solution for businesses large and small," said Jim Parks, a senior vice president with Rust Consulting.

About IDT911 Founded in 2003, Identity Theft 911 is the nation's premier consultative provider of identity and data risk management, resolution and education services. The company serves 13 million households across the country and provides fraud solutions for a range of organizations, including Fortune 500 companies, the country's largest insurance companies, corporate benefit providers, banks and credit unions and membership organizations. Since 2005, the company has helped more than 150,000 businesses manage data breaches. For more information, please visit www.idt911.com.

About Rust Clients in the legal, public, and business sectors trust Rust to design, implement, and manage complex and time-sensitive projects. With experience on more than 3,000 cases worth billions of dollars, Rust is the national leader in class action settlement administration. Rust and its partner, Kinsella Media, LLC (Washington, D.C.) offer a full complement of services including project management, data management, notification, claims processing, contact center services, fund distribution, and tax reporting. Headquartered in Minneapolis, Rust also has offices in Faribault, Minn., Los Angeles, Melville, N.Y., Palm Beach Gardens, Fla., San Francisco, and Washington D.C.