We can all agree that, on paper, it's a gloomy scene right now — an economy-stunning pandemic and now global civil unrest. Is it any wonder businesses the world over are tightening the purse strings? Gartner estimates a $6.7 billion overall decrease in spending for software and services for 2020. Forrester is echoing forecasts of spending pauses. If you're a professional facing a freeze against key security projects and hires, you need to arm yourself with persuasive arguments that benefit the bean counters.

Whether you're an information security-focused entrepreneur like me or a cybersecurity specialist, drastic reductions in spending in the sector should give you pause. The twin crises of a pandemic and global civil unrest represent fertile ground for bad actors. A sudden remote workforce due to COVID-19 is putting everyone's information security to the test, while global unrest brings with it the threat of physical as well as cyber-risk. In the race to meet ever-expanding security demands, it has never been more important for business continuity to take a holistic approach to your budget.

But you're a cybersecurity professional. This shouldn't be news to you. The real conversation to be had is how to make a business case that leaves no room for doubt that your projects are a resource priority within your organization. When you're influencing budget decisions around cybersecurity spending, there are several gears to shift.

When pitching for your security budget, leverage support from those within your organization — as well as customers, partners, and supply chain — who'll see the benefit. Your public relations department will appreciate a positioning "good news" story, particularly if a competitor or player in your vertical has experienced a recent breach. Your colleagues in sales will always welcome additional selling points, like being able to demonstrate certainty around processing customer data.

Arm your CFO with a solid business case that he or she can confidently present in your absence. A respectable forecast against spending never fails to influence decision-makers in the right direction. Like most entrepreneurs, I've learned lessons the hard way, burning through money on poorly considered projects, wasting time, and investing in old ways of doing information security management that actually slowed growth.

One of the most valuable lessons I learned through hard experience is to apply a zero-based budget view for any proposed activity. This is still the approach my growing team takes when recommending spending decisions within our business and supply chain. It ensures we're continually interrogating our return on investment, ensuring, in turn, that our operational expenditure remains lean and effective.

We all know there are slippery conditions ahead, which is why now is the time for organizations to maintain and even increase their spending on cybersecurity, where that investment shows the return. Effective control and collaboration within your supply chain reduces risk and overall cost while improving business continuity and resilience. Those who make considered spending choices now will steer into the skid and find themselves ahead of the pack as they emerge into the new normal and beyond.

Related Content:

Learn from industry experts in a setting that is conducive to interaction and conversation about how to prepare for that "really bad day" in cybersecurity. Click for more information and to register for this On-Demand event.