MYDIGIPASS.COM is VASCO's hosted consumer authentication platform in the cloud. The platform combines high-level security with ultimate user convenience. Website owners can integrate strong authentication using DIGIPASS® one-time passwords to secure access to their services and content. Consumers can download a free DIGIPASS to securely log on to tens of thousands of B-to-B and B-to-C web applications through MYDIGIPASS.COM. MYDIGIPASS.COM facilitates password management and enables end-users to manage their online credentials in one trusted place.
Technological innovations and revamped design
The new release of the MYDIGIPASS.COM authentication platform boasts an even more consumer friendly and attractive lay out and a tweaked sign up flow. The activation process has been improved based on user feedback and simplifies account creation. Furthermore, VASCO introduces a password vault enabling consumers to store all their passwords in an encrypted manner instead of having to write them down or keep them in a spread sheet or Word doc. Passwords will be securely stored and can only be accessed using the combination of the consumer's PIN and his one-time password generated by DIGIPASS.
Additionally, VASCO introduces the concept of localized and branded launch pads. It will become the preferred way of communicating with the consumer for VASCO, ASPs and banks. Thanks to branding and localization it will be possible to offer end-users pre-defined launch pads based on their country, bank, employer, internet preferences and more.
Furthermore, VASCO has perfected the login flow for the MYDIGIPASS.COM mobile app. With the refined flow, consumers can log on to the platform directly from the MDP mobile app on their smart phone or tablet by simply entering their PIN code. In the background, MYDIGIPASS.COM will generate a one-time password based upon the user's unique PIN code and user name. Consumers can log on to MYDIGIPASS.COM from their laptop, PC or tablet by scanning a QR code with the DIGIPASS for Mobile application in order to get easy and instant access to every application that resides on the platform
Based on market demand, VASCO will continue to extend its offering in the near future using its longstanding expertise with services such as transaction signing, document signing and time stamping, user profiling and analysis and reporting.
Three-pronged go-to-market approach
In order to further contribute to MYDIGIPASS.COM's success story and to attract consumers, VASCO has fine-tuned its go-to-market strategy. The company will follow a 3-pronged approach focusing on three different target groups.
The first approach focuses on financial institutions and organizations through VASCO's DIGIPASS+ program. DIGIPASS+ stands for a second DIGIPASS profile which is embedded within the bank's hard- or software DIGIPASS authenticators. The first DIGIPASS profile will be used to secure the bank's online transactions. The second profile can then be used for third-party applications on the organization's branded MYDIGIPASS.COM platform. Organizations that join VASCO's DIGIPASS+ program differentiate themselves by delivering an extra service to their account holders by bringing banking level security to their customers' favorite websites. Furthermore, they can create an additional revenue stream by attracting customers to join the DIGIPASS+ program. Banks that join the program will receive a 20% fee commission.
The second approach is directed towards the application service providers (ASPs) and website owners in general. VASCO will boost its actions regarding ASPs via a dedicated MYDIGIPASS.COM sales team. ASPs or website owners who sign up their customers on the MYDIGIPASS.COM platform will also receive a commission.
With the third approach VASCO will focus directly on the consumer market. The company is currently developing numerous marketing actions that will push consumers towards MYDIGIPASS.COM.
"This new release of MYDIGIPASS.COM is an important next step in the maturing of our authentication platform," states T. Kendall Hunt , VASCO's Chairman and CEO. "As a security company, we want to provide a services offering with an excellent balance between security and e user convenience. With this new release, we have incorporated feedback from customers and consumers in order to achieve our goal of enhancing the overall user experience of our MYDIGIPASS.COM platform. Furthermore, this new release continues to extend our services offering with new innovations such as password vaults and personalized and branded launch pads to turn MYDIGIPASS.COM in the authentication platform of choice for ASPs, banks and consumers alike."
VASCO is a leading supplier of strong authentication and e-signature solutions and services specializing in Internet Security applications and transactions. VASCO has positioned itself as global software company for Internet Security serving a customer base of approximately 10,000 companies in more than 100 countries, including over 1,700 international financial institutions. VASCO's prime markets are the financial sector, enterprise security, e-commerce and e-government.