Now, VeriSign is in the "trusted certificate" Secure Sockets Layer business, so it's no surprise that the survey reflects an endorsement of what the company sells. But that's true of virtually every survey released to the public, by whatever company in whatever industry.
That said, the VeriSign material does offer one surprising -- and telling -- insight:
A third of respondents said that a 30 percent or greater discount could tempt them to shop on insecure sites.
"This finding suggests that businesses that don't provide security measures to gain consumer trust cannot anticipate getting the same value for their goods."
Now, that's salesmanship!
86 [of online shoppers] percent use a simple user name and password to enter accounts