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11/4/2010
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Trend Micro Enhances Small Business Flagship Line With Data Loss Prevention And Mac Client Protection

Worry-Free Business Security 7 incorporates new features that address the ways small businesses are changing

CUPERTINO, Calif., Nov. 2, 2010 /PRNewswire/ --Small businesses face an increasingly dynamic and targeted threat landscape: Not only are there 1.5 new pieces of malware being created every second(1), cybercriminals are aggressively preying upon smaller businesses that are often strapped for IT resources and security expertise at a growing rate.

Trend Micro made a commitment to solving small business security needs six years ago when it first introduced its Worry-Free product line to the market. Today's announcement of Worry Free Business Security 7 continues that security promise and incorporates new features that address the ways small businesses are changing, as well as addressing an evolving, more aggressive threat landscape.

What's new in Worry-Free Business Security 7

NEW - Email data loss prevention: Nearly 60 percent of all reported infections involve data-stealing malware(2), which is no surprise since loss of information is ranked among the top three concerns for small businesses(3). The email DLP feature enables small businesses to keep information private by discovering, monitoring and preventing accidental or deliberate loss of confidential information through email.

NEW - Integrated Mac client protection: Macs are great for small businesses that want a solid, reliable product that will keep up with its users' busy schedules. But if company data and information are stored on Macs, small businesses can't ignore security. The integrated Mac client protection feature is perfect for small businesses that are running both Macs and Windows because it allows them to secure their iMacs, Mac Servers, and MacBooks without purchasing or managing additional solutions. The feature's single console includes security status and configuration for both platforms.

NEW - Device control:One of the most notorious threats in 2010, Conficker, was partly spread by infected USB sticks and other attachable devices.Its convenience and portability has made it another infection pathway. Small businesses that are challenged with managing and tracking the movements of USB devices can now, with this new feature, control access to USB drives and other attached devices to prevent data loss and block threats. Businesses can restrict access to USB ports to avoid anyone copying information to portable USB drives.

The Worry-Free difference: Stopping threats before they reach businesses

In independent tests(4), Worry-Free Business Security is rated best at blocking threats BEFORE they reach your computers, file servers, and mail servers. It achieves this through the power of the Trend Micro(TM) Smart Protection(TM) cloud computing security infrastructure, which scans, filters and correlates in the cloud more than 3.2 terabytes of data and blocks over 5 billion threats every single day. The Smart Protection Network then leverages this data to rapidly identify and respond to emerging threats, blocking them before they impact a business, and improving the existing response to known threats. And because the majority of the work is done in the cloud, not directly on computers, performance is optimized so small businesses can focus on their business.

The Worry-Free difference: Channel-focused, channel-driven

Trend Micro's comprehensive channel-friendly portfolio of products and solutions also include Worry-Free Remote Manager, which is a single, hosted console that channel partners can use to manage multiple customers. Worry-Free Remote Manager provides integrated installation with Worry-Free Business Security 7, allowing partners to easily add customers to their console during their initial installation of Worry-Free Business Security. Trend Micro is currently the only content security vendor that offers this type of critical tool, which allows channel partners to manage multiple customers using multiple products from a single console free of charge to eligible channel solution partners.

Pricing & Availability for North America

Worry-Free Business Security 7 is available in two editions: Standard and Advanced. The Standard edition protects Windows PCs, notebooks, and servers. The Advanced edition protects everything the Standard edition protects, as well as Mac clients and servers, and Exchange servers. The Advanced edition also includes multi-layer anti-spam and email data loss prevention.

Worry-Free Business Security 7 is expected to be available in November. Per user pricing varies by seat count and price decreases with volume. For a 1-year license of Worry-Free Business Security Standard, the 2-25 seat level is US$37.75 per user. For a 1-year license of Worry-Free Business Security Advanced, the 2-25 seat level is US$62.02 per user. Worry-Free Remote Manager support will be available alongside Worry-Free Business Security 7.

Supporting quotes

"Many small businesses think of security as a burden because of cost and complexity. But in reality security is an enabler of advanced capabilities that can then be delivered safely to on-site and remote workers. By helping to simplify and manage comprehensive security resources, Trend Micro will improve the ability of small businesses to address internal and external threats -- threats that might otherwise slow the adoption of advanced technology needed to stay competitive."

-- Ray Boggs, vice president SMB research, IDC

"Among our small business customers, we're seeing a growing demand for data loss prevention solutions that doesn't require an overburdening of computer and IT resources. We're pleased to see email data loss prevention, as well as Mac-client protection and device control introduced within this latest version. Trend Micro continues to 'recreate' Worry-Free Business Security, always keeping in mind the needs of small businesses."

--Dave Ladley, president, Communications Finance, Inc.

"We are hired to help businesses investigate breaches, and other customers come to us for advice about maintaining tight control over their most valuable data assets. The data loss prevention and device control features in Worry-Free Business Security allow us to give these businesses visibility and control over their data."

-- Kevin Royalty, managing partner, Total Care Computer Consulting

"The foundation of the Trend Micro Worry-Free Business Security solution and its successors has always been focused on bringing to market the best possible protection that is automatic, painless, and easy to use. This is the promise we've been delivering to small businesses for the last six years, and the mindset in which we develop all our products."

-- Tobias Lee, vice president of marketing, Trend Micro

Supporting materials

Big Concerns for Small Businesses: Trend Micro conducted a global survey that uncovered the security issues that are keeping small businesses up at night. Take a look at the survey results here.

Best overall protection:Trend Micro Worry-Free Business Security achieved top ratings by a third party AV tester for: Best overall protection, best time-to-protection, and best web threat blocking. Please see the full test report here.

Please visit our online media kit, which includes detailed product information, press presentations, product screenshots and other visuals.

For the Worry-Fee Business Security product page, please visit here.

About Trend Micro:

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network infrastructure which delivers advanced cloud protection, blocking threats in real-time before they reach you. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit Trend Micro.com.

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