But there are efforts to give security defense a makeover. Paul Asadoorian and John Strand's presentation at SOURCE Boston 2011, "Bringing Sexy Back," and Iftach Ian Amit's "Sexy Defense" paper and Black Hat 2012 talk are both examples of prominent industry members lending their bad-boy cachet to the safety patrol. In one of the surest signs that defense is starting to become of general interest even to the hard-core hackers, Black Hat instituted a defense track in this year's USA conference. (Granted, some of the talks had elements of "hacking back," but it's a start.)
There are other reasons why defense discussions have traditionally been out of the limelight, except at carefully chosen insider events. Publicly describing a defense strategy, especially if you imply it's a good one, can get you virtually de-pantsed, sometimes in the middle of your presentation. And talking about any incidents carries public relations and legal implications that most organizations don't want to touch.
But one thing that Anonymous, Lulzsec, and others have done for the industry (wait, wait, let me finish) is to democratize security breaches. The large number of varied targets -- ones that couldn't hide their incidents -- made it a little easier for the traditionally close-mouthed entities to come forward as well. Because it could happen to anyone, it was easier for everyone to talk about it. This trend has been helped, of course, by periodic "state of security" incident reports from those vendors that have had to investigate breaches in large numbers. When sufficiently detailed breach narratives become more popular than product data sheets and white papers, then you're onto something.
And if you're already talking about breaches, you might as well start talking about countermeasures. This has opened the door for defense-oriented vendors and service providers to enter the commercial space in larger numbers -- not just to talk to the Fortune 500, but to verticals across the board. Throw in some really good marketing, and you have defense that is reasonably alluring, if not outright sexy.
What does this mean for security monitoring? It can be one of the most interesting parts of defense: tracking and catching the bad guys. This gives SIEM, forensics, and incident response firms a larger boost than they've previously had. When it becomes "sexy" to talk about using these offerings, it can only help to reach a wider set of prospective customers. Thanks to the democratization of public breaches, plus more open dialogue helped along by more voluminous and higher-quality incident data sharing, and adoption by hackers with street cred, full-time defenders have a hope of getting on-stage and sharing the audience.
Now that defense is sexy, we can start planning our makeover for defense's even plainer cousin: compliance.
Wendy Nather is Research Director of the Enterprise Security Practice at the independent analyst firm 451 Research. You can find her on Twitter as @451wendy.